Summary:

The Territory Sales Manager will take a proactive, hands-on approach to drive sales and optimize product visibility for a portfolio of natural CPG brands at retailers in an assigned territory. This role will develop and execute sales plans tailored for each retail location that align with brand objectives, using strong store-level relationships. In addition, the Territory Sales Manager is responsible for driving increased sales volume by ensuring products are merchandised effectively.

Successful candidates will have prior field sales experience in the CPG industry, have strong relationship-building and sales skills, and understand and have a passion for the CPG industry.

This is a field-based role. We expect Territory Sales Managers to spend five days per week in the field visiting the following retailers: ACME, Green Life Market, Kings Food Market, MOM's Organic, Shop Rite, Stop & Shop, The Fresh Market, and Wegmans.

Responsibilities:

Field Sales & Relationship Management

Regularly visit retail locations within an assigned territory to build and strengthen relationships with key decision makers at store level.
Use strong store-level relationships to increase sales for a portfolio of CPG brands by influencing stores to increase orders, securing better shelf placement, selling in new items/SKUs where possible, and selling in secondary displays such as shippers or branded coolers.
Monitor inventory levels at retail locations, work with retailers to prevent and fill voids, and report widespread or consistent issues.
Develop and maintain an expert-level knowledge of the retail locations in your territory, use your knowledge to advise regional leadership on effective strategies.

Sales Strategy & Reporting

Collaborate with regional leadership to develop and execute a tailored sales plan for an assigned territory that aligns with each brand’s annual sales plan, go-to-market strategy, and objectives as well as sales target set by regional leadership.
Review analysis of sales data, distributor data, and market trends to identify opportunities and drive sales growth.
Report on progress towards objectives and actionable feedback and intel for brands using a phone app (GoSpotCheck).

Merchandising & Retail Execution

Drive increased sales volume and product visibility by securing and building secondary displays, cross-merchandising, stocking shelves, and ensuring products are merchandised to Dirty Hands and brand standards.
Organize and execute in-store promotions, sampling events, and seasonal campaigns, working directly with retailers to ensure success.
Collaborate with store-level leaders to audit for and ensure promotional compliance.

Requirements:

2+ years of field sales experience in the CPG industry, preference for candidates with prior merchandising experience.
Strong interpersonal and sales skills with the ability to foster relationships with diverse retail teams.
Knowledge of merchandising principles and best practices in retail.
An understanding of and a passion for the natural CPG industry.
Comfortable with a high level of autonomy, managing schedules, and setting priorities.
Enjoys tackling challenges head-on, with the ability to creatively address on-the-ground issues and support retail teams.
A basic understanding of sales analysis and a willingness to learn how to draw actionable insights from data.
Proficient in Google Workspaces and/or Microsoft Office. Experience using Airtable and/or GoSpotCheck is a plus.

Benefits:

Competitive pay with eligibility for yearly merit-based salary/wage increases.
Eligible for a quarterly bonus of up to 10% of base salary.
Comprehensive benefits package including partially company-paid medical insurance, and fully company-paid dental, vision, life, and disability insurance.
FREE First Stop Health: virtual care and mental health coverage.

Three weeks of Paid Time Off per year. In addition to Paid Time Off, 9 paid holidays plus one additional floating holiday.
Mileage reimbursement plan.
401(k) plan.
An exceptional company culture with opportunities for engagement and growth.

Physical Requirements:

Capable of meeting the physical requirements of the position, with or without reasonable accommodation, including but not limited to walking and standing for up to 8 hours; frequent bending, squatting, reaching, twisting, pushing, and pulling; frequent lifting up to 25lbs and occasional lifting between 40 – 50lbs.
Ability to work in cold environments, such as refrigerated and freezer sections of retail stores, with or without reasonable accommodation.
Ability to drive or otherwise travel between multiple retail locations on a daily basis.

Posting close date: 10/6/2026.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the Team Member for this job. Duties, responsibilities, and activities may change at any time with or without notice due to our business, industry, and/or market changes.

At Dirty Hands, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Dirty Hands hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

Dirty Hands

Latest Jobs

Territory Sales Manager- Paterson, NJ