The CENTURY 21 Real Estate Marketing Team is looking for a Sr. Manager, Franchise Marketing. This individual will collaborate with the Brand, Growth, and Franchise Sales teams to create and implement marketing strategies aimed at attracting and nurturing potential franchise owners. The ideal candidate will strategically plan, execute, analyze, and optimize a variety of marketing channels to support our franchise sales team. These channels encompass email, web, organic and paid search, live and virtual events, social media, video/podcasts, call center, direct mail, and emerging channels. This proactive individual will ensure that our brand value proposition is effectively communicated across all channels, empowering our sales team to leverage it for successful deal closures. A key responsibility will be to create and deliver both group and individual presentations, customized to the prospects’ challenges and needs. This will ensure the comprehensive and persuasive communication of the Century 21 Real Estate network’s products and services.
Key Responsibilities:
Franchise Sales Strategy Development: Understand the marketing needs of the Franchise Sales team and develop a comprehensive marketing strategy with supporting materials to support franchise sales growth. This includes leading bi-weekly marketing calls, participating in Franchise Sales meetings and collaborating directly with the Marketing and Franchise Sales leadership teams.
Franchise Sales Communications Strategy: Develop, deliver, and maintain an overall franchise sales communications strategy. This strategy should include multiple channels such as email, network work sessions, formal presentations, one-on-one conversations, drip email campaigns, and social media content planning and development.
Franchise Sales Marketing Narrative Development: Understand the C21 Marketing offering in detail and in real-time. Develop a monthly, quarterly, and annual narrative promoting this marketing offering to the franchise sales team and prospects. This narrative should also include franchise sales marketing initiatives in Hispanic and other growth markets.
Franchise Sales Marketing Ambassador: Develop and deliver virtual and in-person presentations to the franchise sales network. Host 1:1 calls with franchise sales brokers and prospects. Present marketing offering to prospects in virtual and in-person Franchise Sales Meetings as needed.
Cross-Functional Collaboration: Partner with product, operations, creative and growth teams to develop and deploy franchise sales marketing and sales enablement assets (email, flyers, videos, web, etc).
Qualifications:
Bachelor’s Degree in Marketing, Communications, or a related field is preferred.
4+ years of experience in Marketing supporting traditional and emerging digital channels such as SEM, SEO, Display, Social, Video, Direct Mail, and Call Centers.
Marketing Leadership experience required and experience in Marketing at the brand/enterprise level.
Real Estate, Financial Services, or Franchise experience is preferred.
Excellent presentation skills with the ability to speak persuasively in live or virtual settings.
Excellent copywriting and written communication skills.
Experience deploying marketing campaigns through Salesforce or other CRM and marketing solutions.
Working knowledge of Google Analytics or similar web analytics tools.
Good eye for design and experience guiding design/creative partners in the development of marketing and sales enablement materials.
Strong project management skills with the ability to track workflows and manage multiple priorities and deadlines in a fast-paced environment.
Ability to travel up to 25%
Century 21® is one of the world’s largest residential real estate brokerage franchisors. Century 21 has over 14,000 franchise offices and over 155,000 independent sales associates located in 86 countries and territories. Century 21 is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction.
We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results.
We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual
Impact Report.
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies
