Planet Fitness Multi-Club Manager
Position Summary
The Multi-Club Manager is responsible for providing leadership, operational oversight, and strategic direction for multiple Planet Fitness locations. This position ensures that each club consistently delivers an exceptional member experience while achieving company standards for sales, staffing, cleanliness, customer service, training, maintenance, and overall profitability.
The Multi-Club Manager serves as a key leader between senior leadership and individual club management teams. The position is responsible for developing Club Managers and Assistant Managers, holding leadership teams accountable, identifying operational opportunities, and ensuring consistent execution of Planet Fitness standards across all assigned locations.
Essential Responsibilities
Leadership & Management
- Provide leadership and direction to Club Managers and Assistant Managers across multiple locations.
- Establish clear expectations, goals, and performance standards for each club.
- Conduct regular club visits, operational walkthroughs, and leadership meetings.
- Hold management teams accountable for results, policies, procedures, and company standards.
- Coach, mentor, and develop managers to strengthen the leadership bench.
- Identify high-potential employees and assist with succession planning and career development.
- Address performance issues promptly and work with senior leadership and Human Resources when corrective action is necessary.
Operations
- Ensure all clubs operate according to Planet Fitness policies, procedures, and brand standards.
- Monitor daily operations, staffing levels, scheduling, opening and closing procedures, and overall club execution.
- Ensure clubs maintain a clean, safe, welcoming, and Judgment Free environment.
- Conduct regular facility inspections and follow up on deficiencies.
- Monitor maintenance requests and ensure repairs are completed promptly.
- Ensure preventative maintenance responsibilities are being completed consistently.
- Review operational reports and identify trends requiring corrective action.
- Ensure compliance with safety, security, and company procedures.
Member Experience & Customer Service
- Ensure management teams consistently provide outstanding customer service.
- Reinforce the Planet Fitness Judgment Free Zone® philosophy.
- Monitor member feedback, Listen360 results, complaints, and service recovery.
- Coach managers and team members on effective communication and member engagement.
- Ensure teams consistently greet members, conduct tours, answer questions, and address concerns professionally.
- Develop action plans to improve member satisfaction and retention.
Sales & Membership Growth
- Establish and monitor sales goals for each assigned club.
- Review membership sales, Black Card penetration, upgrades, cancellations, and other key performance indicators.
- Coach managers on sales processes, lead follow-up, tours, promotions, and closing techniques.
- Ensure current marketing promotions are properly communicated and executed at club level.
- Analyze club performance and develop strategies to increase membership growth and revenue.
- Hold management teams accountable for achieving established sales and membership goals.
Staffing & Scheduling
- Ensure each location maintains appropriate staffing levels based on business needs.
- Review schedules for proper coverage, productivity, and labor efficiency.
- Ensure managers are scheduling employees according to company guidelines and operational requirements.
- Participate in interviewing, hiring, promotion, and termination decisions as appropriate.
- Ensure new employees receive proper onboarding and training.
- Monitor attendance, punctuality, timekeeping, uniforms, name badges, and workplace conduct.
- Ensure management teams maintain accurate employee documentation and follow company policies.
Training & Development
- Ensure all employees and managers complete required Planet Fitness training and certification programs.
- Monitor Planet Fitness University (PFU) course completion and training compliance.
- Conduct or coordinate management development and leadership training.
- Evaluate management performance and create individualized development plans when needed.
- Reinforce consistent execution of training standards across all locations.
- Develop future Club Managers and Assistant Managers through coaching, testing, and hands-on development.
Financial & Administrative Accountability
- Monitor club performance against financial and operational goals.
- Review labor, payroll, supplies, inventory, and other controllable expenses.
- Ensure managers follow cash-handling and administrative procedures.
- Monitor payroll accuracy and address timekeeping issues.
- Ensure required reports, documentation, and administrative tasks are completed accurately and on time.
- Identify opportunities to improve profitability and reduce unnecessary expenses.
Facility & Maintenance Oversight
- Conduct regular facility inspections across assigned clubs.
- Ensure clubs meet Planet Fitness standards for cleanliness, appearance, and equipment condition.
- Monitor maintenance tickets and follow up on outstanding repairs.
- Ensure equipment and facility issues are escalated appropriately.
- Hold management teams accountable for preventative maintenance and daily cleaning standards.
- Ensure safety hazards are identified and corrected immediately.
Performance Expectations
The Multi-Club Manager is expected to consistently demonstrate:
- Strong leadership and accountability.
- Excellent communication and interpersonal skills.
- Ability to manage multiple locations and competing priorities.
- Strong understanding of sales and membership growth.
- Ability to analyze operational and financial performance.
- Consistent follow-through and attention to detail.
- Ability to coach, motivate, and develop management teams.
- Professionalism and sound judgment.
- Commitment to exceptional customer service.
- Ability to identify problems and implement effective solutions.
- Consistent enforcement of company policies and procedures.
Key Performance Indicators
Performance may be evaluated using, but not limited to:
- Membership growth and sales performance.
- Black Card penetration and upgrades.
- Member retention and cancellation trends.
- Listen360/member satisfaction scores.
- Staffing and labor performance.
- Employee retention and turnover.
- Training and PFU completion.
- Club cleanliness and inspection results.
- Maintenance completion and outstanding tickets.
- Payroll and scheduling accuracy.
- Compliance with company policies and procedures.
- Overall club profitability and operational performance.
Qualifications
Required
- Previous management experience in a fitness, retail, hospitality, sales, or customer-service environment.
- Demonstrated ability to lead and develop employees.
- Strong organizational and time-management skills.
- Strong communication and problem-solving abilities.
- Ability to work independently while maintaining accountability to senior leadership.
- Ability to travel between assigned Planet Fitness locations.
- Ability to work flexible hours, including evenings, weekends, and holidays when business needs require.
Preferred
- Multi-unit or multi-location management experience.
- Experience in the fitness industry.
- Experience managing sales-driven teams.
- Experience with employee training and development.
- Experience using performance metrics to drive business results.
Physical Requirements
- Ability to stand and walk for extended periods.
- Ability to regularly move throughout a fitness facility.
- Ability to lift and carry items as required for normal club operations.
- Ability to inspect equipment, facilities, locker rooms, and other areas of the club.
- Ability to travel between multiple assigned locations.
Leadership Standard
The Multi-Club Manager is expected to lead by example and create a culture of accountability, development, teamwork, and exceptional member service. The position is not limited to identifying problems; the Multi-Club Manager is responsible for ensuring that managers understand the issue, develop an action plan, execute the solution, and follow through until the desired result is achieved.
Primary Objective:
Develop strong management teams, maintain consistent operational excellence across all assigned clubs, improve the member experience, and drive sustainable sales and financial performance.
