Summary:
Senior Manager, CRM Sales Excellence Lead defines and drives the process-excellence strategy and agenda for the global lead-to-quote process, on a common blueprint that standardizes the core while enabling approved local variation. The role leads end-to-end lead-to-quote process optimization with CRM as the key enablers and serves as the primary liaison between business and business-unit process owners and the CRM product model.
Operating globally, this role partners closely with BU and regional leadership to identify process-improvement opportunities, translate them into product features and user stories, and measure and report on outcomes. It is the connective tissue between commercial strategy and technical delivery.
Key Responsibilities:
Process-Excellence Strategy & Optimization
Business Partnership & Liaison
Serve as the primary liaison to BU and regional process owners (e.g., PI, MMS, regional leads), bringing requirements into the product model.
Requirements Translation & Standardization
Measurement & Reporting
Minimum Required:
Bachelor’s degree in Business, Information Systems, Engineering, or related field (or equivalent professional experience).
7+ years of experience in commercial process design, business analysis, CRM, consulting, or Sales transformation within large, global organizations.
Demonstrated experience standardizing commercial processes across multiple business units or regions, preferably in Med Device or Life Sciences organizations.
Strong facilitation skills with proven ability to run workshops and drive cross-functional decisions.
Demonstrated ability to operate effectively and influence without authority in a matrixed environment.
Willingness and ability to travel up to 30% (Domestic/international) of the time to present in person for workshops, program forums, and key engagements.
Preferred Skills & Experience:
Experience with CRM platforms (e.g., Salesforce, Dynamics CRM preferred) and lead-to-quote processes.
Knowledgeable on the intersections and hand-offs that exist with Marketing, CPQ, CLM, and other downstream/upstream teams to get a holistic 360 degree view of the customer.
Experience translating business requirements into product backlogs in an Agile delivery environment.
Familiarity with how mature sales organizations leverage AI to enhance productivity and leverage insights for more intelligent decision making.
Ideal Candidate Leadership Attributes:
Comfortable operating amid ambiguity, incomplete data, and evolving enterprise priorities.
Commercially grounded, people-first leader with strong business acumen.
Curious and innovative, with the ability to push boundaries while navigating governance and risk.
Trusted partner who collaborates effectively and constructively challenges when needed.
Strong ownership mindset — treats the strategy, the budget, and the governance as theirs to defend.
Data-driven decision-maker who translates insights into action.
Clear, concise communicator with a strong executive presence.
High integrity, strong learning agility, and resilience in a fast-changing environment.
Pay Transparency Statement:
At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
· Annual Bonus
· Potential Discretionary LTI Bonus
Health and Well-being Benefits
· Medical coverage
· Health Savings Accounts
· Flexible Spending Accounts
· Dental coverage
· Vision coverage
· Hospital Care Insurance
· Critical Illness Insurance
· Accidental Injury Insurance
· Life and AD&D insurance
· Short-term disability coverage
· Long-term disability insurance
· Long-term care with life insurance
Other Well-being Resources
· Anxiety management program
· Wellness incentives
· Sleep improvement program
· Diabetes management program
· Virtual physical therapy
· Emotional/mental health support programs
· Weight management programs
· Gastrointestinal health program
· Substance use management program
· Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
· BD 401(k) Plan
· BD Deferred Compensation and Restoration Plan
· 529 College Savings Plan
· Financial counseling
· Baxter Credit Union (BCU)
· Daily Pay
· College financial aid and application guidance
Life Balance Programs
· Paid time off (PTO), including all required State leaves
· Educational assistance/tuition reimbursement
· MetLife Legal Plan
· Group auto and home insurance
· Pet insurance
· Commuter benefits
· Discounts on products and services
· Academic Achievement Scholarship
· Service Recognition Awards
· Employer matching donation
· Workplace accommodations
Other Life Balance Programs
· Adoption assistance
· Backup day care and eldercare
· Support for neurodivergent adults, children, and caregivers
· Caregiving assistance for elderly and special needs individuals
· Employee Assistance Program (EAP)
· Paid Parental Leave
· Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
· Bereavement leaves
· Military leave
· Personal leave
· Family and Medical Leave (FML)
· Jury and Witness Duty Leave