Description
Marketing Assistant/Coordinator
Position Description
The Marketing Assistant/Coordinator supports the firm’s day-to-day marketing, business development, and communication initiatives. This entry-level position works closely with the Chief Administrative and Financial Officer (CAFO) and other firm leadership to assist with internal and external communications, marketing materials, branding efforts, event coordination, and promotional activities. The role provides administrative and organizational support to help enhance the firm’s visibility, client relationships, and overall marketing objectives. Specific duties and responsibilities include:
Content Development & Communications
- Draft, edit, and coordinate content for:
- Firm website and attorney bios
- Client alerts, newsletters, and legal updates
- Blog posts and thought-leadership articles
- Marketing collateral and firm announcements
- Ensure all content aligns with firm branding and messaging
- Proofread materials for accuracy, consistency, and compliance with professional responsibility and advertising guidelines
Social Media & Online Presence
- Manage and schedule content across social media platforms (primarily LinkedIn and Facebook) to grow the firm’s presence
- Create posts, engage with followers, and analyze performance metrics
- Support attorney and firm LinkedIn profiles and biographies
- Ensure all online content complies with professional responsibility and advertising rules
Digital Marketing & Website Management
- Maintain and update the firm’s website and intranet, including:
- Attorney bios
- Practice descriptions
- News and publications
- Coordinate with outside web vendors or internal IT teams as needed
- Assist with SEO initiatives and website analytics tracking in an effort to drive traffic and generate leads
- Support email marketing campaigns and mailing list management
- Continuous content update to improve engagement
Events, Sponsorships & Community Engagement
- Coordinate firm events, seminars, webinars, and client programs
- Support attorney participation in firm-sponsored and networking events aligned with firm goals and target audiences
- Work with bar associations, Chambers of Commerce, and trade organizations to enhance firm branding and community presence
- Assist with sponsorships, conferences, trade shows, and community initiatives
- Manage event logistics, invitations, registrations, and follow-up communications
- Track post-event metrics and attendee feedback
Branding & Creative Coordination
- Maintain brand standards across all marketing and communications materials. Coordinate design and production of:
- Brochures and practice sheets
- Presentations and pitch decks
- Firm signage and branded materials
- Work with outside designers, printers, and vendors
Proposals, RFPs & Rankings
- Assist with preparation of:
- Proposals and pitch materials
- RFP responses
- Legal directory submissions (e.g., Chambers, Best Lawyers, Super Lawyers)
- Coordinate information gathering from attorneys and practice leaders
- Maintain proposal templates, marketing databases, and submission calendars
Market Research & Competitive Intelligence
- Conduct research on clients, prospects, industries, competitors, and market trends
- Maintain CRM or contact databases
- Assist with client list management and experience tracking
Administrative & Cross-Functional Support
- Manage marketing calendars, deadlines, and project timelines
- Coordinate attorney and firm CLE programs and compliance support
- Track marketing budgets, expenses, and vendor invoices
- Manage inventory of marketing materials
- Support firm initiatives that span marketing, business development, and communications
Requirements
REQUIREMENTS
- Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field preferred. Relevant internships or prior office/marketing experience are a plus.
- 0–2 years of experience in marketing, communications, administrative support, or related roles preferred. Legal industry experience is helpful but not required.
- Familiarity with social media platforms including LinkedIn, Facebook, Instagram, and related digital communication tools.
- Strong organizational skills with the ability to manage multiple projects, deadlines, and priorities in a professional environment.
- Basic knowledge of marketing, event coordination, internet research, and digital communications.
- Excellent written and verbal communication skills with the ability to draft professional correspondence, announcements, and marketing materials.
- Ability to work collaboratively in a fast-paced, team-oriented environment while maintaining attention to detail.
- Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook; experience with Canva, social media management tools, or website updates is a plus.
