Overview
Delaware North Gaming is hiring a Digital Marketing CRM Coordinator to join our team at Gamewise. As a Customer Relationship Management Specialist, you will be responsible for executing promotional campaign building, coordinating audience segmentation and targeting, and managing lifecycles. If you are looking for a role offering excitement, collaboration, and career growth, join our team!
Additional Details
At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:
- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Annual performance bonus based on level, as well as individual, company, and location performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
Responsibilities
- Cultivate a deep understanding of platform bonusing and audience builder tools to drive promotional targeting and profitability, configuring audience building, lifecycle automation, and A/B testing for maximum efficiency
- Build, test, deploy, and analyze promotional campaigns, boosts, and loyalty program bonuses, regularly monitoring segmented audiences to assess growth and share actionable insights
- Partner with marketing team members to understand guest behaviors across all channels, identifying opportunities for CRM to enhance engagement and deliver cohesive, dynamic content and offers for each guest
- Execute CRM duties to improve retention rates, profitability, segmentation strategies, and customer experience, ensuring all regulatory and internal compliance governance is upheld
- Leverage lookalike audiences, optimize customer journeys, improve conversion rates, and adhere to quality control processes to ensure data validity, confidentiality, and offer accuracy for all campaigns
Qualifications
- Must be of legal gambling age and able to obtain and maintain a state gaming license
- Minimum of 2 years of experience in a marketing role in online sports betting or online casino preferred
- Minimum of 1 year of experience in marketing and analytics or related educational background required
- Ability to analyze complex gaming data and make strategic business decisions accordingly
- Understanding of the online Sports betting and iCasino industry, casino games, wager types, user flows, and rules
