Director, Marketing & Partnerships

The Paley Center for Media • Full-time • New York, New York, United States • 6d ago

About the job

The Paley Center for Media, the world’s leading nonprofit institution dedicated to preserving and engaging the public in the exploration of the powerful culture shaping influence of media, is hiring a Director, Marketing & Partnerships. In addition to operating and maintaining the Paley Archive, the Paley leads the prestigious Paley Media Council and operates The Paley Museum in Midtown Manhattan, offering venerated programming across the fields of media, tech, gaming, sports, and entertainment. As Paley marks its 50th year in operation, this strategic, high impact leadership position will play an important, collaborative role in building on the organization’s remarkable legacy to forge its exciting next chapter.

The Director will help expand the Paley Center's impact and reputation by conceiving, organizing, deploying, and evaluating multiple simultaneously running campaigns that cultivate partnerships and public engagement, build visitor traffic, grow and engage membership communities, and elevate brand awareness and affinity. . This role is key to advancing the Paley Center's mission by developing mutually beneficial relationships with external organizations, driving ambitious visitor growth, and leading strategic marketing campaigns from conception to execution through a multi-channel suite of traditional and cutting-edge tactics.

The Director is an industrious, agile, and high energy strategic partner and right hand to the VP, Marketing & Communications and collaborates with all teams in identifying new opportunities, executing special projects, evaluating tactical approaches for return on investment, and aligning marketing and partnership efforts with organizational goals.

Responsibilities

The Director is responsible for growing the Paley brand through strategic campaigns and partnerships that propel the following institutional goals:

Driving high volume visitor traffic to the flagship Paley Museum in NYC
Maximizing tickets sales and registrations to ensure sold-out events in NY and LA
Significantly growing memberships across all levels including public and industry
Driving cross-functional collaboration to deliver on integrated campaign initiatives that meet business objectives
Increasing viewership and engagement with Paley’s digital content
Expanding and retaining Paley’s marketing partners and new audiences to drive its mission
Advancing brand visibility, recognition, reputation, and affinity

Audience Development & Team Leadership

Design and implement audience development strategies to drive attendance, ticket sales, and membership
Identify and explore new audience segments through data analysis, community outreach, and collaborative promotions
Lead strategic outreach for major exhibitions, tentpole events, and invitation-only programs
Conduct market and audience research and integrate insights into campaign planning
Supervise and support the Audience Development Manager to achieve growth and visitation goals across all programs
Use internal data and external research to design audience journeys, profiles, and segmentation to deepen engagement and expand visitation

Creative Direction & Campaign Management

Own development and execution of successful creative marketing campaigns, developing budgets and workflows, collaborating with internal teams, and assigning and project managing the work of colleagues, agencies, and contractors for developing compelling sales collateral
Conceive innovative ad campaigns and identify key outlets and partners to reach key audiences and demographics
Develop campaign briefs, messaging frameworks, A/B testing models, and creative direction aligned with brand voice and strategic goals
Direct the Creative Services team as well as contractors and vendors in the creation and production of print, digital, and video marketing materials, advertising assets, and sales collateral
Monitor campaign performance in collaboration with the Director of Digital Marketing & Growth Analytics, applying insights to adjust the sails in real time or optimize future efforts

Partnership Development & External Relations

Establish the Paley as a go-to destination and premium co-brand opportunity by proactively identifying and cultivating high-value partnerships with NYC-based organizations with aligned audiences through high-touch engagement
Serve as lead account manager for media and promotional partners to ensure fulfillment of all obligations, from ad specs to post-run reports and negotiate/manage partnership terms, deliverables, benefits, and timelines with support from legal and finance
Represent the Paley Center as a brand ambassador at events and in stakeholder meetings

Additionally

Partner internal
ly to leverage the CRM for segmented outreach and partnership engagement
Engage as a Paley Ambassador for social media initiatives by actively sharing Paley’s social media posts and energizing employees to do the same to amplify reach and foster community engagement
Participate in other projects as assigned by Paley executive team

Core Competencies

Our successful employees are:

Highly organized with proven ability to meet deadlines and budgets
Outstanding leaders able to lead cross-functional teams
Able to organize, manage and execute simultaneous priorities to success and to delegate tasks appropriately
Outstanding verbal communicators with superior business writing skills
Positive and professional with excellent interpersonal skills
Able to prioritize competing tasks while maintaining attention to detail
Resourceful, creative problem solvers, with strong research skills

Qualifications

10+ years of experience in marketing, partnership development, and brand strategy within ticketed media, entertainment, or cultural institutions
Proven ability to bring innovative and creative approaches to the shifting landscape of marketing to yield results, strategically growing external partnerships and audience engagement and conversions
Demonstrated success leading campaign vision and strategy to own and lead creative campaigns, direct internal and external creative teams, and successfully impact organizational goals
Strong understanding of digital and experiential marketing trends and data-informed analysis
Outstanding interpersonal skills with C-suite of corporate partners, a prominent outside Board, and peer executives
Highly collaborative, strong consensus builder able to influence and drive the business forward
Nights, weekends, and early morning/evening hours required to support live events and museum programming, with occasional travel
Preference to work in-person in a cohesive, collaborative, high-energy, in-office environment
Bachelor’s degree strongly preferred
Bilingual fluency in Spanish a plus

Total Compensation Range: $100,000 - $160,000

Equal Employment Opportunity Statement

The Paley Center for Media maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.

About The Paley Center for Media

The Paley Center for Media is the world’s leading 501 (c)(3) nonprofit cultural institution whose mission is to preserve our media history and to explore media’s powerful shaping influence on our culture.

The Paley Center for Media owns the iconic, New York Paley Museum where media, sports, gaming, tech, and entertainment come together, and during the year, produces unmatched programs for the public and industry. On the public side, programs celebrate the very best of television, digital content, and interactive entertainment. On the industry side, the Paley Center convenes the most influential business leaders to explore and debate the most critical issues and opportunities within the industry while also fostering a sense of community amongst peers. Through its respected Paley Impact series, programs educate and explore how media impacts culture and shapes public discourse on important societal issues.

At the heart of The Paley Center sits the Paley Archive, which represents the largest public collection of its kind and is often cited as a national treasure, with over 160,000 programs spanning more than 100 years. This collection also serves as an incredible resource for K-12 educators and students nationwide that are served through its respected education classes.

Previously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information,please visit paleycenter.org.

Equal Employment Opportunity Statement

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