Darktrace is a global leader in AI-driven cybersecurity, helping organizations stay ahead of evolving threats every day.
Darktrace was built on a genuinely differentiated idea: that Adaptive AI could detect and respond to novel, real-time cyber threats. That approach matters more than ever in the era of AI. Today, our customers depend on us to stay ahead.
At Darktrace, we are energized by that responsibility. We work across teams and rally around a shared goal. We own outcomes end to end - step in, step up and see things through without waiting to be asked. We make decisions with urgency, say the hard thing, and hold each other to high standards with care and directness. We move first and learn fast anticipating where our customers are going next, continuously challenging ourselves.
We invest in the skills, learning and opportunities that help people deliver at the level their roles demand, and reward the aptitude and curiosity to grow beyond them.
Our Values: Own It | Win as One | Raise Our Bar | Move First. Learn Fast



Job Description:
We’re looking for a strategic, growth-oriented, and highly collaborative Senior Manager, Audience Marketing, to lead global customer marketing programs, events and targeted GTM initiatives which creates sourced pipeline for acquisition and expansion plays and promotes customer advocacy.
This role ensures that Darktrace’s most critical priorities land with consistent, high-impact execution across regions. You will design, own, and execute customer programs and experiences across the journey. Effective strategy and execution will rely on the partnership across marketing functions and customer success teams to ensure we engage and activate the right audiences with ways to discover, action, and deploy our solutions and get the most value from Darktrace.
This is a high-visibility, high-impact role for a marketer who thrives in a fast-paced generation team and loves to create innovative and scalable programs and experiences across the globe to drive hypergrowth across market segments.
Key Responsibilities:
Strategy and Execution for Targeted Program Marketing
Manage active marketing plans and customer journeys that address key audience use cases, customer needs, procurement cycles, and compliance requirements.
Create audience and/or industry-specific plays partnering with PMM and GTM to align messaging, positioning, content, use cases, and activations in region which will drive meaningful engagement and revenue influence.
Design repeatable frameworks, planning cadences, activation playbooks, and connected workflows that enable consistent global execution and measurable outcomes.
Partner closely with marketing, product marketing, customer success, and other key stakeholders to ensure strategic alignment and collaborative teaming on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position.
Own and scale Darktrace’s global customer event portfolio (including Tech Meetups and Defender Days) to strengthen technical engagement, deepen value realization, and create clear pathways to customer advocacy and expansion opportunities.
Partner closely with marketing, product marketing, customer success, and other key stakeholders to ensure strategic alignment and collaborative teaming on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position.
Pipeline & Demand Generation
Competitive & Market Intelligence
Monitor cybersecurity and AI trends, funding priorities, and competitive insights to inform plans and plays for sales, product and executive leadership.
Operational Excellence
Define KPIs for awareness, engagement, and pipeline contribution and track, measure and report monthly and quarterly.
What Skills and Experiences You Need
Experience designing targeted programs and plays (industry, segment, region, or cohort-based) that influence pipeline and support GTM priorities.
Strong cross-functional collaboration skills, especially partnering with stakeholders across product marketing, customer success, sales and marketing and interfacing with customers and partners.
Handson experience with marketing automation and digital marketing tools (e.g., Salesforce, Marketo/HubSpot, Gainsight)
Excellent project management, communication, and stakeholder alignment abilities, with a data-driven mindset.
Salary: $130,000-$150,000 plus bonus



Benefits:
100% medical, dental and vision insurance, plus dependents
Paid parental leave
Pet insurance Discount
Life insurance
Commuter benefits
401(k)
Employee Assistance Program



As a growing business strengthening its governance and controls, this role plays a part in supporting high standards of integrity and accountability.



Darktrace is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Darktrace is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with applicable laws. If you require a reasonable accommodation to participate in the application or interview process, please contact your Talent Partner.
Employment with Darktrace is at-will, meaning either the employee or Darktrace may terminate the employment relationship at any time, with or without cause or notice, except where prohibited by law or governed by a separate written agreement.
