Packaging Designer (Intimate Apparel)

Dreamwear Inc • Full-time • New York, New York, United States • $70k - $80k / year • 1d ago

Dreamwear is a leading wholesale intimate apparel and sleepwear company working with iconic brands such as Juicy Couture, Laura Ashley, Danskin and Nautica. Our longstanding global partnerships enable us to deliver beautifully designed, high-quality products with speed, value, and exceptional execution, making Dreamwear a trusted partner to many of the world’s leading retailers. Learn more at dreamwear.com/our-brands.

Our Graphics team is focused primarily on consumer product packaging and retail presentation and communication. This includes hangers, hangtags, belly bands, call-out tags, inserts, labels, PDQs and other product-specific packaging. The team manages the full packaging process from initial design and artwork development through dielines, photography, retouching, physical samples, production-ready files, and final approvals.

We are seeking a mid-level (4-5yrs experience) Packaging Designer to join the team. This is a hands-on packaging design and print production role. (There is no aspect of digital, social media or marketing graphics.)

The main focus for this role will be managing packaging across our Shapewear portfolio, supporting multiple brands (Skinnygirl, Juicy Couture, Nautica, Danskin, Nicole Miller and Marilyn Monroe). Because each brand has its own consumer and aesthetic, the requirement will be to translate product features and technical benefits into packaging that is both brand-right and commercially effective.

The role will also have broader ownership of Nautica packaging, supporting the brand across additional Dreamwear product categories and helping ensure a consistent visual identity and execution across programs.

The ideal candidate has strong experience designing physical packaging for consumer products, (ideally in apparel but other retail and/or beauty/CPG will also be considered), understands how artwork moves from concept through print production, and is comfortable independently managing projects involving dielines, production specifications, proofs, samples and vendor execution.

Essential responsibilities include:

Design and execute consumer product packaging and retail presentation materials, including hangtags, belly bands, call-out tags, inserts, labels, cartons, mockups and other physical packaging components.
Own packaging development for Dreamwear’s Shapewear portfolio, creating brand-specific solutions for Skinnygirl, Juicy Couture, Nautica, Danskin, Nicole Miller and Marilyn Monroe.
Translate shapewear product attributes (including fit, function, fabrication, compression, support and other technical or consumer benefits) into clear, compelling packaging communication.
Serve as a key packaging partner for Nautica, supporting packaging needs across multiple product categories and maintaining consistency with brand standards.
Manage assigned packaging projects from initial concept through final production, balancing creative execution with technical accuracy, timelines, brand standards, and retailer requirements.
Build and adapt artwork to packaging dielines and print specifications, applying strong layout, typography, color, and information hierarchy while ensuring copy, dimensions, callouts, legal/required information and production details are accurate.
Prepare production-ready mechanical files and ensure artwork is properly constructed for print and manufacturing.
Review proofs, strike-offs, physical packaging samples, and other production submissions, identifying and resolving execution issues prior to approval.
Partner closely with Product Development, Design, Sales, licensors, and other cross-functional teams to understand product attributes and packaging requirements.
Work within individual brand and licensor guidelines while developing thoughtful, differentiated packaging appropriate for each brand and consumer.
Communicate directly with overseas factories and vendors regarding artwork, dielines, samples and production execution to ensure approved packaging is accurately produced.
Conduct research, including in-store presentations, to proactively identify relevant packaging trends and opportunities.

*This job description is not intended to be exhaustive. Duties and responsibilities may be changed or modified at any time at the discretion of management.

Qualifications:

4–5 years of professional packaging design experience, ideally within consumer products, apparel, fashion, beauty, accessories, or another retail product category.
Portfolio must demonstrate physical packaging work and should include examples of packaging systems, hangtags, labels, cartons, belly bands, retail packaging, or comparable consumer product applications.
Strong proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop and InDesign.
Demonstrated experience working with dielines, mechanical artwork, print production and production-ready files.
Understanding of print processes, color, materials, proofs, and the technical requirements involved in taking packaging from design through production.
Strong typography, layout, information hierarchy, and visual communication skills.
Ability to independently own packaging projects while collaborating effectively with cross-functional partners and incorporating feedback.
Exceptional attention to detail and organizational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
Strong communication and problem-solving skills; comfortable working directly with internal partners and overseas factories/vendors.
Working knowledge of current packaging, retail, fashion, and consumer trends, with the ability to interpret them appropriately across distinct brands.

Please provide a link to a portfolio or website demonstrating relevant packaging work. Applications without packaging examples may not be considered.

Compensation & Benefits

The base salary range for this position is [insert range]. This range represents the anticipated low and high end of base compensation. The actual salary offered will depend on numerous factors, including, without limitation, experience and business objectives. Our base salary is just one component of our total rewards package, which also includes other health and wealth benefits including: Medical, dental and vision insurance; pre-tax commuter/parking and other flex spending accounts; paid time off policy (with many additional holidays); 401k; gym discount and more!