The ideal candidate is a creative and analytical marketer with a strong understanding of beauty consumers, trends, and brand storytelling. They are proactive, highly organized, and thrive in a fast-paced, dynamic environment. The Associate, Category Marketing position supports the development and execution of strategic marketing initiatives that build brand awareness, drive engagement, and support business growth within the North America beauty landscape. This role works cross-functionally with internal teams and external partners to bring campaigns to life across digital, social, retail, and experiential channels.
STRATEGY
• Support the execution of the Estee Lauder brand global brand vision and North America strategy across products, campaigns, and consumer touchpoints.
• Drive the North America marketing calendar, partnering with the 360 team on strategic planning and execution of key launches.
• Contribute to strategic initiatives, including go-to-market campaigns, consumer events, competitive analysis, and media planning.
• Serve as the key 360 Marketing contact across North America cross-functional teams.
MARKETING CALENDAR & PROGRAMS
• Drive timely, seamless execution of the North America marketing calendar, identifying locally relevant opportunities to maximize innovation and campaign impact.
• Partner with Category teams on go-to-market planning and execution for 5-star launches and hero product resupports, ensuring cohesive storytelling across consumer touchpoints.
• Own the end-to-end development and delivery of marketing tools (lab samples, comps, collateral), including cross-functional briefs, coordination, and timelines.
• Lead new product pricing analysis, leveraging competitive benchmarks, market insights, and key price corridors to inform brand positioning.
• Support new launch forecasting through internal and external benchmarks to assess business potential and size of prize.
INSIGHTS & ANALYSIS
• Own weekly business performance reporting and deep dives, partnering cross-functionally to identify key business drivers, opportunities, and challenges.
• Lead timely post-campaign analysis to evaluate performance, capture key learnings, and inform future strategies.
• Monitor competitive activity across innovation, campaigns, media, and events, leading quarterly deep dives on key launches and activations.
• Leverage Circana data to analyze competitive performance, category trends, and Estee Lauder market share.
• Support seasonal line edits and discontinuation recommendations through sales analysis, portfolio insights, and competitive intelligence.
COMMUNICATION & CROSS-FUNCTIONAL PARTNERSHIPS
• Lead marketing communications to the field, including quarterly priority presentations, weekly newsletter content, and product launch feedback.
• Partner with Media COE, Creative Content Hub, and RDDC to deliver integrated media, creative, and visual merchandising plans.
• Collaborate with Trade Marketing, Account Teams, Education, E-commerce, Creative, and Global Brand teams to execute integrated campaigns.
• Coordinate with internal teams and external partners to ensure alignment, accountability, and seamless execution.
