POSITION OVERVIEW:
Ready to share your passion for sports and entertainment while leveraging marketing technology to drive meaningful fan engagement and business results? HBSE is seeking a Marketing Automations Manager, Digital Communications to serve as a key resource for our digital marketing team, supporting and advancing our email, SMS, audience, and marketing automation capabilities.
HBSE's Email and SMS digital communications platforms are critical tools used to engage fans and attendees with personalized content, drive ticket sales, and strengthen customer relationships across the Philadelphia 76ers, New Jersey Devils, Prudential Center, and other HBSE properties. Reporting to the Director, Digital Communications, this role will lead the technical execution, administration, and optimization of Salesforce Marketing Cloud and related marketing technology platforms while supporting digital communications marketing, campaign execution, audience segmentation, automation, data integrations, and campaign performance.
The Manager will partner closely with Marketing, Sales, Analytics, Creative, Content, and Technology teams to develop scalable digital communication solutions, execute campaigns, identify operational efficiencies, and ensure best practices across email and SMS programs. This role will also serve as a subject matter expert for marketing technology platforms, providing training, documentation, and cross-functional support to help elevate the team's technical capabilities and platform knowledge.
As part of HBSE's Digital Marketing Team, you will play a key role in advancing our marketing technology ecosystem, improving audience engagement strategies, and helping raise the bar for digital communications across the sports and entertainment industry.
RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED, TO THE BELOW:
Salesforce Marketing Cloud Administration
- Serve as the primary administrator and technical resource for Salesforce Marketing Cloud, Salesforce Personalization (Interaction Studio), Marketing Cloud Intelligence, and related marketing technology platforms.
- Manage Salesforce Marketing Cloud administration activities, including user access and permissions, contact database maintenance, data extensions, automations, API integrations, platform troubleshooting, and data governance to ensure operational efficiency and data integrity.
- Support the development, maintenance, and optimization of email preference centers across all brands, including subscriber management, reporting, and user experience enhancements.
- Contribute to monitoring email deliverability performance, inbox placement, sender reputation, and compliance with CAN-SPAM, GDPR, and other applicable privacy regulations.
Automation, Audience Strategy & Analytics
- Design, build, and optimize segmented email campaigns, dynamic content, automated workflows, and multi-channel customer journeys across email and SMS to support fan engagement, customer lifecycle initiatives, and revenue goals.
- Build, maintain, and optimize member, client, and campaign audiences using Salesforce Marketing Cloud, GrowthLoop, and related platforms, identifying opportunities to improve targeting, operational efficiencies, and campaign performance.
- Contribute to developing automated reporting and dashboard solutions using Salesforce, PowerBI and related tools with the goal of providing actionable insights into campaign performance, audience engagement, customer behavior, and revenue attribution.
- Partner with Analytics and CRM teams to enhance reporting capabilities, improve data visibility, and support data-driven decision-making across digital communications programs.
Digital Communications & Team Enablement
- Manage the end-to-end execution of email, including audience selection, segmentation, campaign configuration, testing, deployment, quality assurance, performance analysis, and optimization across all HBSE brands, with a primary focus on the Philadelphia 76ers, New Jersey Devils, and Prudential Center.
- Serve as a subject matter expert for digital marketing platforms by providing technical support, documentation, training, and cross-functional knowledge sharing to expand team capabilities and adoption of platform functionality.
- Help foster a testing culture in which you regularly build tests within our digital communications campaigns to drive new insights on the habits and behaviors of our fans.
- Opportunity to develop and maintain a working knowledge of SMS marketing platforms, audience strategies, and best practices to support integrated digital communications initiatives and provide backup support for channel operations as needed.
QUALIFICATIONS:
- 5+ years of relevant Email and SMS marketing or CRM experience required
- Strong technical proficiency in Salesforce Marketing Cloud, and various marketing cloud features like Email Studio, Automation Studio, Data Intelligence, Journey builder and Audience Builder.
- Experience with audience segmentation tools and dynamic content tools integrated with Salesforce Marketing Cloud, such as GrowthLoop.
- Experience building email templates designed and optimized for mobile, AMPscript, basic HTML knowledge and CSS knowledge.
- CRM, data management, SQL, reporting and analytics experience
- Passion for staying up-to-date with Email marketing trends and best practices
- Excellent communications skills; ability to present ideas clearly and concisely
- Ability to multi-task between concurrent assignments, prioritize effectively, and adapt quickly to changing priorities, assignments, and roles; works well under pressure
WORKING CONDITIONS:
- Travel Requirements: May be required to travel occasionally, including between HBSE’s various offices.
- Work Environment: This position generally requires that work primarily be performed from the 76ers’ office in Camden, NJ. Recognize the sports and entertainment industry requires flexibility in working extended hours including nights, weekends, and holidays as needed.
COMPENSATION AND BENEFITS:
The pay range for this position at commencement of employment is expected to be between $95,000 and $115,000/year. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.
This position will be an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
The benefits package for the position may include the following, subject to the terms of the then-in-effect Company policies, plan documents and other eligibility criteria:
- Medical/Dental/Vision/Flexible Spending Accounts
- Pretax Transportation Benefit
- Generous Parental Leave policies
- 401K (with a company match after 1 year of service)
- Generous Paid Time Off policies
- 13 Paid Holidays
- ½ Day Summer Fridays
- Complimentary or Discounted Sports & Concert Tickets
- On Site Fitness Rooms
- Other League & Partner Discounts
Details of participation in these benefit plans will be provided if a candidate receives an offer of employment.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
