Senior Product Manager, Connected TV

Best Buy • New York, New York, United States • 1w ago

Job Description

As a Senior Product Manager, Connected TV, you will help shape the future of Best Buy Ads' streaming and Connected TV advertising business. You'll lead the development of products that connect advertisers with the right audiences, improve campaign performance, and expand monetization opportunities across the CTV and programmatic ecosystem. Working closely with engineering, data science, sales, media, and industry partners, you'll turn complex challenges into products that create measurable value for advertisers and customers. This is a highly visible individual contributor role with the opportunity to influence strategy and bring new capabilities to market.

This role is hybrid, which means you will be required to work some days at our Best Buy office in Richfield, Minnesota, or New York City, and some days virtually from home or another non-Best Buy location. Candidates outside these metro areas may qualify for remote work. The recruiter or hiring manager will provide more details during the hiring process.

What You'll Do

Define and drive the long-term product strategy, roadmap, and investment priorities for Best Buy Ads' Connected TV advertising platform
Own the end-to-end CTV product lifecycle, including strategy, business case development, platform architecture, partner integrations, audience activation, targeting, optimization, measurement, monetization, and go-to-market execution
Translate business objectives into clear product requirements, PRDs, and engineering priorities to deliver scalable CTV capabilities
Develop products and features that support direct, programmatic, self-service, and managed-service buying models while maximizing advertiser value
Define and oversee integrations with DSPs, SSPs, clean rooms, identity providers, measurement partners, and internal Best Buy Ads platforms
Drive product innovation across the demand and supply ecosystem, balancing advertiser performance, inventory monetization, auction efficiency, and customer experience
Identify, develop, and commercialize generative and agentic AI solutions that improve advertiser outcomes, internal operational efficiency, and platform differentiation
Serve as the voice of advertisers and agencies, establish success metrics, inform go-to-market strategy, and communicate product impact, priorities, and tradeoffs to leadership

Basic Qualifications

Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or related field, or equivalent practical experience
5 years of product management experience in digital advertising, ad tech, media, retail media, streaming, or Connected TV
5 years of experience leading large cross-functional product initiatives from strategy through launch
3 years of expertise in CTV, streaming video, programmatic advertising, RTB auction dynamics, identity frameworks, measurement methodologies, and digital advertising ecosystems
5 years of experience with programmatic advertising, media buying, targeting, and measurement
Experience building AI-enabled products using machine learning, generative AI, or predictive analytics

Preferred Qualifications

Hands-on experience in platforms such as Amazon DSP, The Trade Desk, DV360, Magnite, FreeWheel, or similar
Experience with clean rooms and privacy-safe data collaboration environments (AMC, ADH, Snowflake, Databricks, or similar)
Strong understanding of experimentation, statistical analysis, and data-driven product decision making
Experience with APIs, platform integrations, data ecosystems, and privacy-safe identity solutions

What’s in it for you

We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our benefits include:

Competitive pay
Great employee discount
Financial savings and retirement resources
Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

About us

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.