Marketing Science Partner - Mid Market NA

Meta • Full-time • New York, New York, United States • 1d ago

We unlock the full potential of businesses on Meta platforms by transforming advertising performance and industry practices through the use of data-driven analytical methods. We are seeking individuals with robust quantitative background and strategic problem-solving abilities, dedicated to extracting evidence-based insights and harnessing machine intelligence to amplify impact across a broad portfolio of clients. This role will challenge you to not only provide strategic direction to advertisers about their measurement efforts, but also to create tools, develop global programs and identify ways to automate Marketing Science guidance.

Responsibilities

Collaborate with cross-functional teams such as Sales, Product, R&D, Business Engineering, Ads Research, Creative Shop to develop and deliver global Measurement programs
Run internal and external education sessions on measurement best practices
Assess the impact of programmes and initiatives to drive value for Marketing Science, Meta and advertisers
Consult with advertisers on their common business challenges, current tech stack, 1P data availability and measurement solutions for different needs (marketing mix effectiveness and media allocation choices, or key measurement questions)
Work closely alongside Product and Partnerships stakeholders to adapt core functionalities, guide strategic roadmap prioritization, and test new scalable innovations
Apply your analytical expertise to drive new business growth in service of client delivery
Leverage AI to scale marketing effectiveness methodologies, maintaining statistical accuracy and foundational causal principles
Exercise scientific rigor to audit and verify automated analytical recommendations prior to client delivery
Break down sophisticated client measurement challenges, strategically determining optimal integration points for machine intelligence versus human-led strategic consulting

Minimum Qualifications

Bachelor's degree in a directly related field, or equivalent practical experience
8+ years of experience working in marketing effectiveness, market research or business intelligence
Ability to explain complex analytical concepts and/or problems in a simple way
Proven experience with creating and delivering analytics based presentations to executive decision makers
Experience analyzing and manipulating data sets to understand patterns and provide insight
Understanding of test design methodologies (geo-tests, A/B tests, multivariate tests, Randomised Control Trial experiments) along with survey sampling, and/or panel data
Experience developing and improving repeatable processes to drive efficient project delivery
Experienced in managing complex projects

Preferred Qualifications

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Master's degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, or Economics
Experience working with structured and unstructured data-sets using statistical methods and software such as R, SPSS, SAS
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Understanding of the advertising landscape

$130,000/year to $193,000/year + bonus + equity + benefits