Key Objective(s):
The Social Media Community Specialist is a creative, organized, and highly engaged individual tasked to oversee the social media presence of The Avenue, the luxury wing of the American Dream complex. Must be able to cultivate meaningful relationships with our online community of luxury-oriented consumers, tenants, and partners. This individual will be responsible for creating and scheduling content, monitoring social channels, engaging with followers, managing community interactions, and helping grow brand awareness across digital platforms.
The ideal candidate is passionate about social media trends, skilled at creating compelling content, able to view the world of engagement through a luxury lens and experienced in fostering authentic engagement that strengthens brand loyalty and drives business objectives.
Primary Responsibilities:
Community Management
- Monitor and respond to comments, messages, mentions, and customer inquiries across social media platforms.
- Foster positive conversations and build relationships with followers, customers, tenants, influencers, and brand advocates.
- Escalate customer service issues and sensitive inquiries to appropriate team members.
- Maintain a consistent brand voice across all interactions.
Content Creation & Publishing
- Create, edit, and publish engaging social media content including:
- Images
- Videos/Reels
- Stories
- Polls
- Short-form copy
- Develop content calendars aligned with marketing campaigns and business objectives.
- Coordinate with internal teams to gather content and brand updates.
Social Media Strategy Support
- Assist in implementing social media strategies to increase engagement, audience growth, and brand awareness.
- Research industry trends, emerging platforms, and competitor activity.
- Recommend creative ideas and campaign opportunities.
Analytics & Reporting
- Track key performance metrics including:
- Follower growth
- Reach and impressions
- Engagement rates
- Website traffic referrals
- Community sentiment
- Prepare monthly performance reports and recommendations.
Influencer & Partnership Support
- Identify relevant influencers, creators, and community partners.
- Assist with outreach, relationship management, and campaign coordination.
- Assist with agency relationships as they apply to the social media program.
Desired Qualifications:
Required
- +5 years of experience managing social media accounts for a consumer brand, organization, or agency.
- Strong understanding of:
- Instagram
- TikTok
- Facebook, LinkedIn, X (Twitter)
- YouTube Shorts
- Excellent written communication skills.
- Experience using social media management tools such as:
- Ex. Meta Business Suite
- Basic graphic design and video editing skills.
Preferred
- Experience with Canva, Adobe Creative Suite, or CapCut.
- Photography and short-form video production experience.
- Familiarity with social media advertising / paid media and boosted posts.
- Experience working with retail, fashion, luxury, or hospitality brands.
Key Competencies
- Creative storytelling
- Strong attention to detail
- Excellent time management
- Ability to work independently
- Trend awareness and cultural fluency
- Strong organizational skills
- Positive and professional communication style
Success Metrics
- Community engagement growth
- Audience growth and retention
- Response time to community inquiries
- Content performance metrics
- Brand sentiment and follower feedback
- Consistency of posting and community interaction
