Spotify is shaping the future of advertising by connecting brands with fans through audio, video, and experiences that are part of people's everyday lives. As our advertising business grows, we're focused on bringing innovative products to market, helping advertisers succeed, and turning new ideas into meaningful business growth.
We're looking for a Senior Director, Global Advertising Product Marketing to lead the next chapter of our global Advertising Product Marketing team. Reporting to the Head of Advertising Business Marketing, you'll work closely with Product, Engineering, Sales, Business Development, and Marketing leaders to shape product strategy, strengthen our market position, and help advertisers get more value from Spotify.
This is an opportunity to build and lead a product marketing function with a clear voice in product decisions and a direct impact on business growth. You'll bring customer insights into product development, establish a disciplined approach to go-to-market execution and product adoption, create compelling reasons for advertisers to choose Spotify, and help a global team deliver measurable results.
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What You'll Do
- Set the vision, strategy, and operating model for global Advertising Product Marketing, connecting advertiser needs, product innovation, competitive insights, and business growth.
- Partner with Product, Engineering, Sales, Business Development, and Marketing leaders to bring customer and market insights into product decisions and turn innovation into solutions advertisers value.
- Lead global go-to-market strategies for Spotify's advertising products, including brand and performance advertising, self-service, programmatic, and emerging solutions. Own product positioning, messaging, packaging, launches, and adoption.
- Build a deeper understanding of advertisers, agencies, buying behaviors, and the competitive landscape. Use these insights to identify opportunities, influence product priorities, and strengthen Spotify's position in the market.
- Drive product adoption and commercial growth by identifying customer needs, addressing barriers to adoption, and partnering with teams to improve product usage, retention, and revenue. Define clear measures of success and use results to guide future decisions.
- Turn complex advertising technology, data, and measurement capabilities into clear, differentiated customer value propositions tied to measurable business outcomes. Partner with Business Marketing to create a consistent story across products and help advertisers understand the impact Spotify can deliver.
- Strengthen how products move from development to market. Establish clear processes, shared accountability, and measures of readiness that help teams make informed decisions about when to launch, scale, improve, or stop initiatives.
- Equip Sales and regional teams with the insights, messaging, and tools they need to bring Spotify's advertising solutions to customers.
- Work with Measurement and Advertising Effectiveness teams to connect product capabilities with credible evidence of advertiser outcomes, and feed that evidence back into product decisions
- Explore how AI, automation, and emerging advertising technologies can improve our products, customer experiences, and product marketing practices and identify opportunities to rethink how Spotify develops, positions, and scales its advertising solutions.
- Lead and develop a high-performing global Product Marketing organization, attracting outstanding talent, strengthening strategic and commercial capabilities, and creating a culture of creativity, accountability, collaboration, and measurable impact.
Who You Are
- You have 15+ years of experience
- You have built, scaled or transformed Product Marketing organizations in advertising technology, digital advertising or a related platform business.
- You have led global teams across complex product portfolios, shaped product strategy and delivered business results.
- You understand how advertising businesses grow, including advertiser and agency needs, programmatic buying, self-service platforms, brand and performance advertising, and measurement.
- You have experience shaping product strategy and leading go-to-market initiatives across complex product portfolios, translating customer insights into clear priorities and measurable outcomes.
- You are an influential executive communicator who engages credibly with senior Product, Engineering, and Commercial leaders, as well as externally with clients and partners.
- You combine strategic thinking with strong commercial judgment. You're comfortable using customer research, competitive insights, and performance data to make decisions, identify opportunities, and measure success.
- You can explain complex technology in clear, engaging ways and communicate effectively with senior leaders, advertisers, agencies, and business partners.
- You bring a forward-looking, hands-on view of AI, automation and emerging ad technologies. You don’t wait for change to arrive. You act on it early, spotting where these technologies can reshape our advertising products and inspire new ones, and you use AI to change how Product Marketing gets done.
- You have experience developing leaders and building inclusive, collaborative teams. You create clarity, encourage different perspectives, support growth, and balance long-term strategy with effective execution.
Where You'll Be
- This role is based in New York.
- We ask that you come into the office 2–3 times per week.
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The United States base range for this position is $291,071 - $414,388, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
