About Our Role:
We're looking for a driven, creative, and strategically minded Director of Lifecycle Marketing & CRM to join our marketing team. This role sits at the intersection of storytelling and systems — you'll own how we communicate with guests and prospects across every channel, building the campaigns and the infrastructure that power them. You'll be the connective tissue of our marketing calendar, partnering closely with channel owners in social, paid media, content, and revenue to bring integrated campaigns to life from brief to send.
If you obsess over subject lines, love architecting a nurture flow as much as writing the copy inside it, and have hands-on experience in Revinate — we want to hear from you.
Essential Functions:
Brand and Property Email Marketing
- Design and build emails for property and brand-level newsletters, while owning email marketing KPIs, in collaboration with regional property directors
- Own email marketing planning for the Trailborn brand and Trailborn Hotels and Resorts, including intake and brief process, ensuring emails are sent on time, to the write segment, and with consistently timely content
- Develop graphics, headers, and templates for use across email marketing sends
- Collaborate with brand marketing team on newsletter themes and highlights, and write copy for brand newsletters
Campaign Planning & KPI Management
- Own and maintain the integrated brand marketing campaign calendar, aligning all channels — email, social, paid, on-property, and PR — around a unified narrative.
