Job Description — Head of Product Marketing & Go-to-Market

Job Title: Head of Product Marketing & Go-to-Market

Department: Marketing

Reports To: VP of Marketing

Location: Hybrid – Howell, NJ

Job Type: Full-Time

Salary: $150,000 - $175,000 USD / Year + Performance Bonus

About Chai Vision

Chai Vision is a fast-growing eCommerce company managing a portfolio of direct-to-consumer (DTC) brands across high-impact categories—from fitness and wellness to home goods, pet care, children's products, outdoor products, kitchen essentials, and supplements. We scale rapidly on platforms like Shopify, Amazon, and TikTok Shop through a data-driven, community-first approach and a relentless focus on product-market fit.

The organization is driven by a data-informed approach to growth, disciplined operational execution, and a commitment to delivering high-quality products and customer experiences at scale. Chai Vision continues to invest in expanding its omnichannel sales strategy and retail presence worldwide, offering team members the opportunity to contribute within a fast-paced, performance-oriented organization focused on sustainable growth and long-term value creation.

About the Role

The Head of Product Marketing & Go-to-Market owns the commercial success of every product Chai Vision brings to market. Working at the intersection of Product Development, Marketing, Ecommerce, Sales, and Creative, this leader turns consumer insights into winning product strategies and ensures every launch reaches its full market potential.

You'll partner with Product Development to shape innovation priorities, develop product briefs, define positioning, and lead commercialization from concept through launch across DTC, Amazon, Shopify, and retail channels. Success is measured by the commercial performance and long-term growth of every product.

This role is approximately 60% strategy / 40% execution.

What You'll Do

Product Innovation Strategy

Partner with Product Development to shape the innovation roadmap using consumer insights, market trends, competitive analysis, and customer feedback.

Develop product briefs defining customer needs, product features, pricing strategy, positioning, and commercialization goals.

Identify new category opportunities and unmet consumer needs.

Product Marketing & Positioning

Develop compelling positioning, messaging, value propositions, product naming, and pricing recommendations.

Translate technical features into customer-focused benefits that differentiate products in the marketplace.

Go-to-Market Strategy & Commercialization

Lead end-to-end product launches across DTC, Amazon, Shopify, and retail channels.

Develop launch strategies, messaging, creative direction, sales enablement, and launch assets.

Coordinate cross-functional execution across Product Development, Creative, Brand, Ecommerce, Growth, Sales, Community, and Influencer teams.

Drive launch timelines and retailer readiness.

Consumer Insights & Category Leadership

Own consumer, competitive, and category research to guide innovation and marketing decisions.

Analyze reviews and market performance to improve future launches.

Sales Enablement

Create retail presentations, launch kits, battle cards, comparison guides, FAQs, and product training materials.

Product Performance & Lifecycle Growth

Monitor revenue, conversion, reviews, repeat purchases, margins, and product performance.

Identify opportunities for bundles, subscriptions, cross-sells, upsells, and lifecycle growth.

Who You Are

Consumer-first product marketer who starts with customer problems and market opportunities.

Experienced commercial strategist with a track record of successful product launches.

Strong cross-functional leader who aligns Product, Marketing, Creative, Sales, and Ecommerce.

Exceptional storyteller who turns product features into compelling customer benefits.

Go-to-market expert with experience across ecommerce and retail channels.

Data-driven decision maker who uses research and performance metrics to guide strategy.

Builder who enjoys creating scalable systems and processes.

Tools You'll Use

Shopify, Amazon Seller Central, Triple Whale, Klaviyo, Google Workspace, Microsoft Teams, Monday.com, Microsoft Clarity, Google Slides/PowerPoint, AI research tools, consumer research platforms, and competitive intelligence tools.

Why Work With Us

Paid time off that increases with tenure at the company, giving you time to relax, recharge, and reset.

15 days of a flexible holiday schedule so you can celebrate what matters to you.

Medical insurance with 50% of premiums covered.

401(k) with company match up to 4% to invest in your future.

Continued education opportunities to keep your skills sharp.

Holiday and birthday gifts—we celebrate our people.

A collaborative, high-energy environment where ideas become action.

Real room to grow as we scale.

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Head of Product Marketing & Go-to-Market