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EMILY FREIDAY

OMNICHANNEL PURE PLAY E-COMMERCE ACCOUNT DIRECTOR
Long Branch, NJ
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Skills

E-Commerce Strategy, Marketplace Management, Amazon Marketplace, Walmart Marketplace, Target Marketplace, Shopify, eBay, Global Marketplaces, Amazon Seller Central, Amazon Vendor Central, Amazon FBA, Brand Registry, A+ Content, Marketplace Operations, Omnichannel Strategy, Account Management, Customer Experience, Brand Strategy, Digital Marketing, Performance Marketing, PPC Campaign Management, Paid Search, Google Ads, Meta Advertising, SEO, Product Listing Optimization, Conversion Rate Optimization, A/B Testing, Product Launches, Catalog Expansion, Product Feed Management, Pricing Strategy, Promotional Strategy, Inventory Management, Account Health Management, Channel Marketing, Partner Marketing, B2B Marketing, Direct-to-Consumer Marketing, Partnership Development, Business Development, Marketplace Expansion, Revenue Growth, P&L Management, Budget Management, Marketing Analytics, Performance Reporting, ROI Optimization, Email Marketing, Social Media Marketing, Content Marketing, Marketing Automation, CRM, Salesforce, Microsoft Dynamics CRM, Mailchimp, Hootsuite, WordPress, Google Analytics, Google Workspace, Microsoft Excel, SQL, AWS, Sage, Government Procurement, GSA Contract Administration, Cross-Functional Leadership, Agency Management, Strategic Planning.

About

Forward-thinking e-commerce and marketplace executive with more than 18 years of progressive experience driving brand growth, revenue, profitability, and customer engagement across Amazon, Walmart, Target, Shopify, eBay, and international marketplace ecosystems. Proven success managing a $55 million marketplace portfolio, launching and scaling product assortments, optimizing listings and promotions, and delivering measurable gains in sales and conversion. Experienced in marketplace operations, PPC advertising, SEO, channel partnerships, P&L accountability, product launches, and data-driven performance optimization. Collaborative leader skilled at aligning sales, marketing, agencies, and marketplace partners to expand market share and build sustainable brand equity.