Details
Skills
Integrated Media Planning, Media Strategy, Media Investment, Digital Marketing, Omnichannel Marketing, Retail Media Networks, Commerce Marketing, Digital Media Planning, Campaign Strategy, Campaign Management, Campaign Optimization, Media Buying, Media Negotiation, Budget Management, Financial Forecasting, Billing Management, Client Relationship Management, Account Management, Team Leadership, People Management, Cross-Functional Collaboration, Vendor Management, Strategic Planning, Data Analysis, Performance Reporting, KPI Management, Audience Targeting, Consumer Insights, Search Marketing, Paid Search, Paid Social, Social Media Advertising, Programmatic Display, Online Video (OLV), Connected TV (CTV), OTT Advertising, Streaming Audio, Audio Advertising, Out-of-Home (OOH), In-Store Marketing, Customer Promotions, Commerce Media, Upfront Planning, RFP Management, Flowchart Management, Campaign QA, Creative QA, Tag Trafficking, Pixel Placement, Campaign Activation, Prisma, OS, Jira, Tableau, CORE, Google Campaign Manager (DCM), DV360, SA360, Google Tag Manager, Facebook Ads Manager, Snap Ads Manager, ComScore, DoubleVerify, Branch, Crossix, GWI, WordPress, CMS, Microsoft Office, Google Workspace, Presentation Skills, Process Improvement, Team Training, Mentoring, Project Management.
About
Strategic media and marketing professional with extensive experience leading integrated media planning, investment strategy, and campaign execution for Fortune 500 brands across retail, healthcare, consumer packaged goods, entertainment, and restaurant industries. Proven expertise in developing omnichannel media strategies spanning digital, social, search, video, retail media, audio, CTV, out-of-home, and commerce marketing while managing multimillion-dollar budgets, client relationships, and cross-functional teams. Accomplished people leader with a track record of mentoring teams, optimizing campaign performance through data-driven insights, negotiating media partnerships, and delivering measurable business results. Recognized for building trusted client relationships, presenting strategic recommendations to executive stakeholders, and driving operational excellence across planning, execution, and financial management.
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