PURPOSE |
To partner with the Sales and Marketing teams to understand their business and make choices that deliver profitable growth. This role drives business performance through holistic analysis, cross-functional collaboration, and continuous improvement of processes, with high visibility across the organization.
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CONTEXT | Twinings North America (US and Canada) has been identified as a strategic focus for global growth and our ambition is to double the size of our business in the next five years, operating within the exciting wellbeing drinks category. Twinings is a uniquely decentralized business that operates with local autonomy supported by a global partnership. This allows for local consumer centricity and decision making, backed by a global powerhouse that includes global support of our digital transformation. We are culturally in sync with our brand ethos of being a vibrant, wellbeing drinks brand. We are a vibrant and dynamic team that operates with a ‘one team’ mentality, valuing strong collaboration, ethical integrity, and a passion for winning.
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SCOPE | Reporting directly to the Director, RGM and Commercial Finance, this high visibility and impact role will help support both the US and Canada Commercial teams. A hybrid role where you will be expected to both gather the data and do the analysis as well as to uncover the insights and present them to management. This role is a key enabler of budget management (trade and marketing), with a focus on planning, reporting and controls. This role will act as the primary business partner to the Sales teams and business partner for key activities for the Marketing team. As a small organization, this role will get frequent interactions with the VPs of Sales for US and Canada and VP of Marketing, as well as visibility to Twinings North America’s CEO and CFO.
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ACCOUNTABILTIIES | Act as a trusted business partner for the Sales and Marketing teams. - Partner with Sales VPs on annual budget setting process (sales and trade spend) for Sales team and brokers
- Manage the trade spend budgets for the US and Canada. Partner with the Sales team on budget management, identify any opportunities or risks and recommend corrective actions
- Monitor and enforce the implementation of RGM initiatives
- Manage the Marketing budget. Provide reporting on actuals vs forecast, identify opportunities and risks, support the team in the PO process
- Manage the National Trade Spend budget. Provide reporting on actuals vs forecast, identify opportunities and risks, support the team in the PO process
- Analyze the P&L impact of new Sales opportunities (new customer, new promotional programs)
- Develop P&Ls for new items to support decision making and the Global Gate process
- Business owner of the Trade Promotion Management (TPM) system. Responsible for understanding system updates, providing training, and partnering with vendor on enhancements
- Assist with preparation of materials for customer meetings, business review and senior leadership meetings
- Manage and develop one direct report, ensuring effective prioritization of work, capability development, and completion of team objectives.
- Ad-hoc analyses and projects as requested.
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EXPERIENCES, SKILLS & KNOWLEDGE REQUIRED | - Possess analytical and presentation skills with the ability to analyze raw data, draw conclusions, and develop actionable recommendations. Ability to move between strategic thinking and operational detail.
- Demonstrated ability to work cross-functionally to deliver results, business partnering with Sales and Marketing teams to support business objectives. Proficient in building relationships and demonstrating flexibility with others.
- Understanding of customer financials (both manufacturer and retailer perspectives)
- Detail-oriented approach and capable problem solver.
- Ability to manage multiple priorities and deadlines
- Experience in a work environment which extensively utilized MS Excel to model and track financial and/or operational performance. Extensive knowledge of MS Office products (Excel, Word, PowerPoint, etc.).
- 7-10 years of experience in Sales or Brand Finance, preferably in the CPG industry.
- People Management experience is preferred
- Experience with ERP systems (SAP knowledge) and TPM is a plus.
- Highly developed written and verbal communication skills.
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We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. |
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