Marketing Liaison- LTACH - F/T Days

Hackensack Meridian Health • Full-time • Perth Amboy, New Jersey, United States • 1d ago

Overview

Our team members are the heart of what makes us better. At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community. Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.

The Marketing Liaison, is responsible for developing and implementing comprehensive marketing admissions that align with business objectives for the Long Term Acute Care Hospital (LTACH).. Responsible for identification, development and realization of profitable growth through the marketing and sales of LTACH services/programs. The liaison performs an integral role in identifying, attracting and building new patients/clients accounts, servicing and maintaining relationships with current and prospective patients/clients Specific objectives are to increase awareness, reputation, and preference while driving patient volume to the LTACH. Must be highly analytical focused on market analysis, market development and growth opportunities. Will be responsible for writing and editing marketing communication materials, articles, and promotional pieces; supporting LTACH and system-wide marketing efforts including special events, openings, and market research. Must be able to provide social media messaging and new social/digital strategies in conjunction with the LTACH to generate leads and grow the business while supporting Hackensack Meridian Health's brand identity and strategies. Will work collaboratively with integrated marketing, communication and outreach teams, along with the CEO of LTACH Division

Responsibilities

Designs and implements marketing strategies aligned with business strategy
Identifies, develops and realizes profitable growth through the marketing and sales of LTACH services/programs
Performs an integral role in identifying, attracting and building new patients/clients accounts, servicing and maintaining relationships with current and prospective patients/clients
Sets specific marketing goals.
Analyzes and forecasts market trends
Researches market to identify new opportunities
Generates innovative ideas to promote our brand and products
Addresses advertising needs
Establishes a strong, long-term web presence
Utilizes excellent knowledge of marketing fundamentals
Good leadership, team player and interpersonal skills
Uses customer feedback to ensure client satisfaction
Other duties and/or projects as assigned.
Adheres to HMH's LTACH Organizational and Managerial competencies and standards of behavior.

Qualifications

Education, Knowledge, Skills and Abilities Required:

Minimum of 5 years of marketing experience
Strong grammar skills.
Proven ability to understand patient clinical issues
Excellent communicator: well-spoken with excellent writing skills.
Independent self-starter with a sense of urgency and a strong desire to consistently advance the goals.
Strong multiple project management skills with an affinity for consistently producing high-quality work.
Customer focused with a passion for customer service.
Experience evaluating and assessing internal and external client/patient needs.
Experience in maintaining ongoing business dashboards.
Excellent knowledge of marketing fundamentals
Good leadership, team player and interpersonal skills

Education, Knowledge, Skills and Abilities Preferred:

Bachelor's degree in Nursing, preferred
Prior healthcare marketing experience preferably in a hospital setting
Graduate of accredited nursing program preferred

Licenses and Certifications Preferred:

NJ State Professional Registered Nurse License.

Starting Minimum Rate

Minimum rate of $92,144.00 Annually

Job Posting Disclosure

HMH is committed to pay equity and transparency for our team members. The posted rate of pay in this job posting is a reasonable good faith estimate of the minimum base pay for this role at the time of posting in accordance with the New Jersey Pay Transparency Act and does not reflect the full value of our market-competitive total rewards package. The starting rate of pay is provided for informational purposes only and is not a guarantee of a specific offer. Posted hourly rates may be stated as an annual salary in the offer and posted annual salaries may be stated as an hourly rate in the offer, depending on the level and nature of the job duties and credentials of the candidate. The base compensation determined at the time of the offer may be different than the posted rate of pay based on a number of non-discriminatory factors, including but not limited to: Labor Market Data: Compensation is benchmarked against market data to ensure competitiveness. Experience: Years of relevant work experience. Education and Certifications: Level of education attained, including specialized certifications, credentials, completed apprenticeship programs or advanced training. Skills: Demonstrated proficiency in relevant skills and competencies. Geographic Location: Cost of living and market rates for the specific location. Internal Equity: Compensation is determined in a manner consistent with compensation ranges for similar roles within the organization. Budget and Grant Funding: Departmental budgets and any grant funding associated with the job position may impact the pay that can be offered. Some jobs may also be eligible for performance-based incentives, bonuses, or commissions not reflected in the starting rate. Certain positions may also be eligible for shift differentials for work performed on evening, night, or weekend shifts. In addition to our compensation for full-time and part-time (20+ hours/week) job positions, HMH offers a comprehensive benefits package, including health, dental, vision, paid leave, tuition reimbursement, and retirement benefits.