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KEY RESPONSIBILITIES:
• Approach, greet, and offer assistance to customers who enter the dealership lot or showroom
• Develop a very strong understand of automobiles and our offerings; including features, trim levels, capabilities, competitive models, etc.
• Qualify customers by understanding their requirements and interests and using this information to determine the best vehicle and options to fit their needs
• Demonstrate and perform "walk-around" by successfully explaining features, safety, characteristics; perform test-drives and explain warranties, safety ratings, and fuel mileage
• Overcome objections in a highly efficient manner to close deals; negotiate and ask for deals, complete pre-sale documents, work with customer's insurance companies
• Set realistic expectations with customer and guide them throughout the entire vehicle purchasing process
• Develop strong rapport with new and repeat customers to ensure repeat business and referrals; suggesting trade-ins, responding quickly to customer inquiries, recommending various sales campaigns
• Follow-up with sold and unsold clients through various tools and software
• Report to sales manager and general manager regarding new and pending deals, objectives, daily activities, and analysis
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