Senior Manager, Trade Marketing - North America

Estée Lauder Companies • Full-time • New York, New York, United States • 2w ago

WHAT ON EARTH IS DECIEM?

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty.

Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.

We are DECIEM, The Abnormal Beauty Company.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE’RE LOOKING FOR

The “Senior Manager, Trade Marketing - North America” role is responsible for working alongside the North America

Account Partnerships team to ensure support and alignment with key retail partners and that the brand strategy complements

the retail 360 Go To Market plans. This incumbent will be the critical link between the global marketing team and the regional

sales and distribution channels in North America, responsible for developing and executing targeted, channel-specific

marketing strategies that enhance product visibility, drive sales velocity, and ensure brand consistency across all points of sale

in the US and Canada. Success in this position requires a deep understanding of market dynamics, strong analytical skills, and

the ability to foster robust relationships with internal teams and external retail partners.

WHAT YOU’D BE DOING IN THIS ROLE

Trade Marketing Strategy & Regional Leadership

Establish key elements of operational plans for North America Trade Marketing, acting as the primary regional lead for retailer marketing projects, specifically Sephora and Ulta.
Develop and execute exclusive regional campaigns aligned with broader Americas business goals, with moderate oversight from Partnerships/Brand leadership.
Manage dedicated trade strategies across regional touchpoints, reducing the tactical execution workload for core brand teams.
Oversee the regional education strategy with the Education Team, ensuring retail partners and in-store teams have best-in-class content, assets and training programs.
Lead retailer marketing and campaign support for emerging brand opportunities, including LooPha and NIOD, in alignment with Partnerships/Brand leadership.

Retailer Engagement & Cross-Functional Execution

Build strong relationships with senior brand and corporate leaders and key retail partners, including Ulta and Sephora, using discussion and compromise to ensure seamless execution of trade marketing plans.
Collaborate with Account Partnership Marketing teams and field leaders to drive local social content, local relevancy, Retailer Co-op programs and large-scale experiential activations.
Lead Visual Merchandising projects by managing timelines, budgets and cross-functional/third-party partners to deliver fixtures and planograms on time and on budget.
Lead channel recommendation processes to capture regional needs, managing translations and localization with agencies.

Industry Expertise & Channel Performance

Apply strong beauty industry and trade marketing expertise to execute the 4Ps (Product, Price, Place and Promotion) at point of sale, while tracking launch KPIs, creating 360° recaps and developing scalable regional best practices.

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

7+ years of equivalent experience focused on Trade Marketing, Account Marketing or Retail Marketing Communications within a B2B/Direct-to-Consumer environment.
5+ years of people management and/or leadership experience, with the ability to organize work, allocate responsibilities, coach team members and support professional development.
Beauty industry expertise with experience managing key North American retail partners; Sephora or Ulta experience preferred.
Proven experience delivering successful integrated omnichannel campaigns, with a strong focus on retail execution, including VM rollouts and retailer co-op programs.
Exceptional project management, interpersonal and communication skills, with the ability to manage multiple simultaneous projects, work cross-functionally at all levels, and use tools such as Wrike (preferred).

BUILDING GROWTH TO POWER GOOD

We are a People first company that lives by our core values to…

✨ Defy Convention.
✨ Make it real.
✨ Play in the grey.
✨ Build Bridges.
✨ Be the rabbit.

These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!

SUSTAINABILITY AND SOCIAL IMPACT

DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.

Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.

In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.

CREATING A HUMAN WORLD OF BEAUTY

DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, "Belonging is the Destination, Change is the Journey".

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.

WANT TO JOIN US?

Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3

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