• Leads regulatory strategy and review for one or more therapeutic areas
• Leads regulatory risk assessment discussions for promotional initiatives and advises cross functional stakeholders on compliant approaches.
• Direct regulatory review of US / Canadian commercial product and disease state materials/communications directed to HCP, consumer, payor, and investor audiences across various media
• Provides regulatory oversight to ensure promotional materials meet applicable regulatory and company requirements
• Ensures timely review of materials to meet internal timelines, requirements, and compliance with approved product labels
• Leads cross functional regulatory discussions and drives to resolution issues that impact promotional activities; drives for reconciliation of regulatory compliance with messaging goals and other reviewer (Legal, Medical) perspectives
• Provides insights and guidance to multiple functional areas on the development of product messages, assets, programs, tactics, etc.
• Prepares promotional material binders for submission to OPDP (Office of Prescription and Drug Promotion) in a timely manner (as per regulations and RRD timelines), collaborates with HQ submissions team, and ensures materials are archived per company policy. Responsible for preparation of communications to the FDA
• Reviews concepts, materials, and communications used in scientific exchanges; represents Regulatory Affairs on the Medical Review Committee (MRC)
• Maintains up-to-date knowledge of laws, regulations, and policies enforced by FDA as they relate to advertising/promotion of pharmaceuticals products
• Handles additional duties and special projects, as assigned by the Director of RA Ad/Promo
• Continually assesses ad/promo-related processes to enhance efficiency and compliance
• Monitors competitor advertising to keep abreast of market promotional and advertising strategies. Assesses competitive materials for potential violations
• Monitors OPDP enforcement actions and assesses potential learnings / impact.
• Provides strategic regulatory leadership on advertising and promotional initiatives across assigned brands or therapeutic areas.
• Serves as the primary regulatory partner to brand teams, advising on promotional strategy, messaging development, and risk mitigation.
• Leads complex regulatory discussions and provides authoritative interpretation of FDA advertising and promotion guidance.
• Advises senior commercial and medical leadership on regulatory risk associated with promotional initiatives.
• May act as the regulatory lead for launch planning and campaign initiatives.
• Provides mentorship and guidance to junior regulatory reviewers and cross functional partners on promotional compliance expectations.
• Leads or contributes to the development of internal advertising and promotion policies, standards, and training.
• Serves as an escalation point for complex promotional review issues