Location / Working Arrangement: Hybrid New York City based. 2-3 days a week in-person at the Boiron Americas office required, with occasional travel for events and business needs.
ROLE PURPOSE
The Trade Marketing Coordinator supports the execution and administration of Boiron Americas’ trade marketing activities across distributors, customers, events, campaigns, point-of-sale materials, and sales-support initiatives.
This position reports to the Head of Marketing, Boiron Americas and works closely with the Sales team, Culinary team, Global/HQ Marketing, distributors across North America, vendors, and external graphic design partners.
KEY RESPONSIBILITIES
1. Distributor Marketing Support
Serve as a day-to-day Marketing contact for distributor requests related to product assets, images, logos, sell sheets, campaign materials, and other approved marketing resources.
Monitor distributor websites to help ensure Boiron product listings, imagery, descriptions, and brand assets remain current and accurate.
Coordinate distributor-specific marketing requests, promotions, campaign needs, and deadlines. Follow up on open requests and ensure projects are completed accurately and on time.
2. Boiron Marketing & Sales Support
Coordinate brand campaign assets, deadlines, materials, product information, and partner deliverables for Boiron-led marketing and sales campaigns. Ensure accuracy and consistency of product information, imagery, branding, and messaging across trade-facing materials.
Distribute approved product images, logos, sell sheets, specifications, campaign materials, and other marketing assets to internal sales team and relevant partners. Maintain organized libraries of approved marketing assets and campaign materials.
Monitor US brand website to help ensure Boiron product listings, imagery, descriptions, and brand assets remain current and accurate.
3. POS Inventory, Ordering & Logistics
Maintain day-to-day admin and accurate inventory records for POS materials, event assets, samples, collateral, branded items, and other marketing materials. Monitor stock levels and coordinate replenishment and reorders as needed.
Coordinate shipments of marketing materials to Sales Managers, distributors, customers, events, and other partners.
4. Graphic Project Coordination & Light Design
Coordinate day-to-day graphic design requests with Boiron Americas’ external or internal graphic design resources. Prepare clear project briefs, gather required information and assets, communicate deadlines, and track projects through completion.
Serve as the first-line reviewer of graphic projects for accuracy, completeness, formatting, and adherence to the project brief.
Create or adapt simple marketing materials in Canva and/or Adobe Creative Suite, including invitations, menus, event signage, simple sales materials, and other templated assets as needed.
5. Trade Show / Event Support
Support planning and execution of trade shows, customer events, distributor events, sales meetings, culinary activations, and other Boiron Americas events.
Coordinate event materials, POS, signage, menus, invitations, product needs, shipments, and other logistical requirements.
ADDITIONAL RESPONSIBILITIES
Maintain organized project trackers, calendars, asset libraries, distributor records, and marketing documentation.
Support preparation of marketing presentations, reports, sales-support materials, and internal documents as needed.
QUALIFICATIONS
SKILLS AND CHARACTERISTICS
TECHNICAL TOOLS
EDUCATION / EXPERIENCE
Bachelor’s in Marketing, Business, Communications, Business, Hospitality, Graphic Design, or related field required
1-3 years professional experience and/or internship in marketing, trade marketing, sales support, project coordination, hospitality, food & beverage, or a similar environment required
Benefits
Boiron Americas is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
