Key Responsibilities
Product Marketing Strategy and Execution
Assist in building an innovative product pipeline strategy to support brand's strategic direction, including maintaining ownership of key categories/ subcategories and focus in fast-growing categories and subcategories and hero products:
Partner with manager and teams to support building overall product, innovation, calendar, consumer, pricing and sampling strategy, presenting up to brand management for approval when necessary
Work with Regions to cascade and support all aspects of product marketing strategy, including ensure product mixes are optimized to meet the needs of all regions and distribution channels
Point for International teams to ensure collaborative and consumer centric mindset as we build pipeline and product initiatives that must resonate in the International markets
Project Management
Lead in daily project management of launches, developing and maintaining strong working relationships with internal cross-functional teams and support groups as a flexible team player:
Work closely with, and serve as daily contact for projects under responsibility with all cross-functional groups, including PD, Package Design, GBSC, and Creative Operations to ideate program details and ensure the timely development of all calendarized programs
Provide support for recurring meetings with Marketing, Product Development, Package Development, Package Design, and GBSC to track status of all open programs
Lead COGs analysis and SRP analysis/recos. Ensure collaboration between Finance, Packaging, Global Business Planning and Product Development to optimize SRP’s and COGS throughout multiple touchpoints in development process, driving towards brand goals
Own responsibility for the timely issuance of required execution elements:
Prepare and manage all necessary paperwork: Program Briefs, Packaging Briefs, Cost Objectives, DTOs, Bulletins, CPMS requests and copy requests
Serve as a liaison between Packaging, Product Development and Creative to ensure the timely delivery of supporting materials and elements needed to release necessary documents
Data and Analytics. Consistently monitor the performance of each collection:
Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition, key consumer insight findings, and other research materials to create and support launch process from inception to launch
Monthly competitive deep dives along with global analysis of performance by category and brand
Lead and conduct post-mortem and competitive analysis on relevant categories, noting industry trends, brand performance vs. competition, and product opportunities.
Work closely with regional managers to solicit feedback on past performance of programs and synthesize data to positively impact development of future programs.
Conduct deep dive analysis on new product pipeline including assisting in launch sizing
Conduct ad hoc business analysis requests as needed
Product Marketing Team Support.
Prepare and support materials for presentation of product marketing plans including annual innovation strategy, regional & retailer presentations and corporate presentations
Support team with creating global assortment, line edit and pricing strategies
Coordinating, Agendas, meetings and recaps
