Product Marketing Lead, Social and AI, Facebook

Meta • Full-time • New York, New York, United States • 18h ago

We're looking for an experienced Consumer Product Marketing Manager to drive product marketing for Facebook. In this role, you will lead complex cross-company initiatives and help bring innovative new experiences to people all over the world. This role sits on our Facebook Marketing team and covers inbound, go-to-market and outbound product marketing initiatives. You will be responsible for driving audience and market insights, influencing product strategies, crafting positioning and messaging and leading fast-moving go-to-market efforts that increase awareness, engagement and adoption. This is a highly cross-functional role that will partner closely with other PMMs and teams across the company. If you are a product marketer with experience developing data-informed strategies, translating insights into creative campaigns, and driving projects to completion, and has experience leading complex projects in fast-paced environments, then we'd like to connect with you.

Responsibilities

Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy teams
Develop and execute on complex go-to-market strategies including goals, success metrics, asset development and integrated launch planning with cross functional partners across the company
Partner across the PMM, brand, marketing and channel teams on outbound marketing strategies and campaigns to drive awareness, adoption and long term engagement
Identify and frame ambiguous marketing challenges, develop structured recommendations supported by data, and present actionable plans to leadership and cross-functional partners

Minimum Qualifications

BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field)
12+ years of full-time experience in Product Marketing, partnering closely with Product teams
Experience crafting GTM strategies based on consumer-driven insights
Experience with consumer-facing product launches and consumer campaigns
Deep understanding and/or active use of consumer AI products
Experience working with product, marketing, communications and growth teams at all levels of management, both internally and externally
Experience driving presentations with executives and cross functional teams
Experience developing, leading, and influencing analytically rigorous, multi-channel marketing campaigns with a variety of internal teams and external stakeholders
Experience with 0-to-1 products in ambiguous, fast-paced environments
Experience communicating marketing strategies, insights, and recommendations in writing and in presentations to executive and cross-functional audiences
Project management experience

Preferred Qualifications

Global experience working across a number of markets, with knowledge of varied cultural, social, and business landscapes to support international product marketing efforts
Product marketing experience spanning marketing communications and/or product management
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience with end-to-end product lifecycle management
Experience repositioning or revitalizing a mature consumer product for new audiences
Experience marketing products at significant scale (100M+ users) as well as launching new, early-stage products
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
MBA degree

$190,000/year to $258,000/year + bonus + equity + benefits