Overview
The Avon Group, a division of HarperCollins Publishers, is looking for a Marketing & Publicity Manager or Senior Manager who loves finding new ways to get books into readers' hands. You'll lead and execute creative publicity and marketing campaigns for frontlist and backlist titles from Avon A, an Avon Group imprint.
This is an incredible opportunity to join a fast-moving, enthusiastic team that believes the best campaigns often come from ideas no one has tried yet. We move quickly, test boldly, and are always asking where a book's readers are and how to reach them, across genres including romance, romantasy, thriller, horror, new adult, and book club. If you get excited by the challenge of making a book break through, you'll fit right in.
This position is based out of NYC on a hybrid schedule
Responsibilities
- Conceives, develops, and executes integrated, cohesive publicity and marketing campaigns for 6-8 books per season, shaping each one around the specific readers it needs to find.
- Brings creativity to the messaging for each campaign with the goal of securing media coverage as well as consumer and influencer activation through content creation, social media, newsletters, advertising, event opportunities and nontraditional marketing tactics.
- Experiment with new ideas, move quickly on emerging trends and opportunities, and use results to refine what works.
- Collaborates with Avon Group imprint leads on marketing and publicity campaign strategy.
- Communicates detailed campaign updates directly to key stakeholders both internally and externally.
- Oversees budgets for assigned titles.
- Offers feedback to the editorial group on select author proposals and represents the imprint in acquisition meetings with prospective authors.
- Fosters and maintains functional relationships with key influencers, broadcast, print, and digital media contacts.
- Regularly presents at sales and marketing meetings.
Qualifications
- College degree or equivalent work experience.
- A minimum of 5-7 years of publicity or marketing experience is required (trade book experience is a plus).
- Experience working on both fiction and nonfiction campaigns a plus.
- A track record of creative, unconventional campaign ideas, and the drive to see them through.
- Comfort working at a fast pace, juggling multiple titles, and adapting quickly when plans or opportunities shift.
- Excellent skillset in project management, communication, organization, working independently, and presenting campaign plans and updates.
- Ability to work cross-functionally across the division and within the company.
- Exceptional written and oral communications skills, positive attitude, and a high level of professionalism, creativity, and attention to detail.
- Demonstrated knowledge of social media best practices and how they apply to books as a marketing and sales tool.
- Proficiency in MS Office Suite required; experience with Canva and/or Adobe Creative Suite or similar design programs preferred; social media knowledge and skills, including any content creation experience, is a plus.
- Must be a resourceful self-starter who can take initiative and independently solve problems.
HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.
The salary range for this position is $75,000-$90,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce. Visit our careers webpage for more information.
HarperCollins Publishers is an equal opportunity employer.
HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at TalentManagement@harpercollins.com. Note: we will only respond to accommodation requests.
