The Buyer, Media plans, negotiates, and buys broad-based media to build awareness and consideration of the brand. This role is part of the Integrated Media and focuses on traditional and mass-reach channels such as video, audio, and out of home.
The Buyer works closely with the Brand Strategy and the Data & Analytics to ensure upper-funnel and mid-funnel investments are informed by audience insights and measured against business outcomes. This is an excellent opportunity for a media professional with strong negotiation skills and a passion for building brands through effective reach.
RESPONSIBILITIES
- Media buying: Plan, negotiate, and buy broad-based media, including video (linear, streaming, connected TV, and programmatic video), audio (radio, streaming, and podcast), and out of home.
- Strategy support: Partner with the Manager, Media and the Director, Integrated Marketing to develop media plans that align with brand and awareness objectives, audiences, and budgets.
- Brand and data collaboration: Collaborate with Brand Strategy and Data & Analytics to inform buys with audience insights, reach and frequency analysis, and measurement of brand and business impact.
- Negotiation: Negotiate rates, placements, added value, and make-goods with networks, stations, publishers, and vendor partners.
- Market planning: Evaluate markets, inventory, and audience delivery using syndicated research and planning tools to maximize reach and efficiency.
- Campaign management: Manage orders, flighting, and creative rotation; monitor delivery and optimize in-flight.
- Post-buy analysis: Reconcile and analyze delivery against guarantees and goals, and report on performance, efficiency, and learnings.
- Budget management: Track spend, pacing, and forecasts; flag variances and recommend adjustments.
- Cross-functional collaboration: Work with Creative, Marketing Operations & Trafficking, Finance, and Compliance on creative, specifications, approvals, and billing.
- Market awareness: Stay current on media trends, emerging formats, and competitive activity, and bring new opportunities to the team.
QUALIFICATIONS
- Education: Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
- Experience: 3+ years of experience in media planning or buying, including video, audio, and out of home or other broad-based media.
- Funnel experience: Understanding of upper-funnel awareness strategy and how it works with mid-funnel and lower-funnel acquisition efforts.
- Tools: Familiarity with media planning and buying tools and syndicated research (such as Nielsen and Comscore), and proficiency in Excel.
- Negotiation: Demonstrated negotiation skills and the ability to manage vendor and agency relationships.
- Analytical skills: Ability to interpret reach, frequency, and delivery data and translate it into recommendations.
- Communication: Strong written and verbal communication and a collaborative working style.
- Preferred: Experience in insurance or other regulated financial services.
SALARY RANGE
The pay range for this position is $70,000 to $90,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.
PERKS & BENEFITS
- 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
- Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
- Annual 401(k) Employer Contribution
- Free onsite gym and health center at our Woodbridge Location
- Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
- Robust health and wellness program and fitness reimbursements
- Various Paid Family leave options including Paid Parental Leave
- Tuition Reimbursement
ABOUT THE COMPANY
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
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