Responsibilities include but are not limited to:
- Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
- Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
- Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
- Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
- Partner with with various departments to ensure seamless execution of marketing initiatives including marketing budget tracking and reporting.
- Demonstrated track record of delivering positive results on high-impact projects.
- Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.
Qualifications
Required Skills:
- Strong understanding of marketing technology tools (e.g., Salesforce, HubSpot, Marketo).
- Analytical mindset with ability to create and interpret dashboards, KPIs, and ROI metrics.
- Excellent communication skills both verbal and written with proven ability to reach an audience through effective and clear presentations.
- Thought leader with ability to drive execution, foster innovation, focus on the customer and collaborate with others to solve problems creatively.
- Strong strategic thinking skills with a focus on developing processes and identifying best practices and efficiencies.
- Strong project management skills with proven ability to organize, prioritize and delegate assignments.
- Experience working with budgets, resource planning, or campaign tracking systems.
Required Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field and 7+ years of experience in marketing strategy and operations management.
Preferred Experience:
- Master's degree in Marketing or Business Administration.
- Certified Brand Manager or Certified Project Manager.
