Marketing Intelligence and Strategy Manager

Meta • Full-time • New York, New York, United States • 1d ago

At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds. The Meta Reality Labs Commercial team focuses on driving growth across our portfolio of Wearables and VR devices to achieve this mission. We are looking for an experienced Marketing Planning & Insights Manager to optimize how we market our Wearables products. This person will be responsible for tracking industry trends, influencing our marketing strategy, ensuring our investments have strong business cases, and facilitating cross-functional leadership decisions. Experience developing marketing strategies informed by data, collaborating with cross-functional partners, and communicating recommendations to leadership in ambiguous, fast-moving environments.

Responsibilities

Conduct market research for the Wearables marketing landscape – identify industry trends, competitor positioning, messaging, and channel strategies
Assess and optimize our overall marketing strategy to ensure our budget and resource allocations are focused on the right set of tactics and growth levers
Design and implement scalable processes, frameworks, and analytical tools that enable data-driven marketing decisions across the organization
Partner with Brand, Product Marketing, and Finance to shape the marketing strategy
Synthesize insights into clear strategic recommendations for leadership

Minimum Qualifications

8+ years of experience with marketing strategy or brand marketing of consumer products
Familiarity with marketing measurement, attribution, and media mix modeling
Experience managing marketing budgets and demonstrating return on investment for investments
Track record of building cross-functional partnerships to shape marketing strategies
Experience in analyzing complex, long-term, critical problems and driving solutions for them
High tolerance for ambiguity and the ability to create execution plans where none existed
Bachelor's degree in a relevant field (e.g., Marketing, Business, Analytics, or related discipline)

Preferred Qualifications

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
MS/MBA degree in a relevant field
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience and/or domain knowledge in AI, augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware and software platforms
Experience bringing new consumer technology products to market
Experience owning and overseeing multiple portfolio areas and marketing strategies
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

$152,000/year to $213,000/year + bonus + equity + benefits