IT Business Partner – Marketing Technology (Director Level)

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

About the role

As the IT Business Partner – Marketing Technology for Haleon’s US Market, you will serve as the strategic technology leader and trusted advisor to the US Consumer Experience and Marketing teams. You will define and drive the MarTech strategy, architecture, and roadmap to enable data-driven, personalized, and scalable marketing capabilities. This role is pivotal in aligning technology with commercial priorities, accelerating digital transformation, and ensuring Haleon remains at the forefront of consumer health innovation.

Role responsibilities
 

Strategic Leadership & Partnership

• Act as the primary liaison between US Marketing and Global/Regional Digital & Tech teams, including US Marketing Technology demand, planning and budget management
• Define and evolve the US MarTech roadmap across Audience, Media, Performance, Direct-to-Consumer (DTC), and Consumer Care.
• Translate business goals into technology strategies that drive customer engagement, acquisition, and retention.
• Co-development of Market use cases and campaigns with business stakeholders to achieve goals and value
• Champion the adoption of global MarTech capabilities while tailoring solutions to the US market needs, which includes vendor relationships with new and existing Marketing technology vendors.

Technology Enablement & Architecture

• Lead the design and implementation of a modern, scalable MarTech stack integrated with CRM, CDP, CMS, DAM, and analytics platforms.
• Ensure seamless integration with enterprise systems (ERP, OMS, eCommerce, CIAM) and data infrastructure.
• Drive innovation through experimentation with AI/ML, personalization, and automation tools.
• Oversee the segmentation of the audience across all platforms and the deployment of personalized campaigns across all touchpoints

Program Delivery & Governance

• Oversee delivery of MarTech initiatives, ensuring alignment with business priorities, timelines, and budgets.
• Establish governance frameworks to ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
• Manage vendor relationships and ensure optimal use of MarTech platforms and services.

Cross-Functional Collaboration

• Partner with Marketing, Commercial, Data, and IT teams to operationalize digital strategies.
• Facilitate workshops and working sessions to gather requirements, define workflows, and drive process transformation.
• Foster a culture of collaboration, knowledge sharing, and continuous improvement.
• Strong interpersonal and influencing skills with the ability to engage and align diverse stakeholders.

Why you?

Basic Qualifications:

• Bachelor’s degree in Marketing, Information Sciences and Technology, Computer Science, Engineering, or related field.
• 10+ years of experience in MarTech, Digital Marketing, or IT Strategy, with at least 5 years in a leadership role.
• Strong strategic thinker who is also hands-on Technologist with a track record of delivering CDP, DAM, B2B eCommerce and Sales Force automation

Preferred Qualifications:

• Master’s degree in Business Administration, Information Systems, or related discipline.
• Proven experience in CPG, FMCG, or Consumer Health industries.
• Deep understanding of marketing automation, customer data platforms (CDP), content management systems (CMS), and analytics tools (GA4, GA360).
• Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, or similar platforms.
• Familiarity with E2E integration methods (API, ETL, EDI) and data governance practices.
• Agile/Scrum/SAFe certifications and experience managing cross-functional delivery teams.

Location: This role is hybrid-based in Warren, NJ with 3 in-office days required.

This job posting closes on: November 5th, 2025.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering. The salary range for this role is: $186,608 to $256,586 plus an 18% bonus.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

Accommodation Requests 

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email: 

• Use subject line: ‘Haleon Careers: Job Accommodation Request’ 
• Your Name and contact information 
• Requisition ID and Job Title you are interested in 
• Location of Requisition (city/state or province/country) 
• Description of specific accommodation you are requesting 
• Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.   

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.