Regional Sales Manager

HVAC | Plumbing | Electrical | Sewer

Location: Local to the Philadelphia Market
Compensation: $140,000–$160,000 Base Salary + Performance Bonus
Work Type: Full-Time
Travel: Approximately 50% Regional Travel

About Us

Master Trades Group is a leading residential services platform providing HVAC, plumbing, electrical, and sewer solutions through a growing portfolio of trusted local brands across the Southeast and Mid-Atlantic. We are focused on operational excellence, leadership development, customer experience, and long-term growth.

As we continue expanding throughout Florida and Georgia, we are seeking a high-impact Regional Sales Director to lead multi-trade sales performance, drive revenue growth, develop high-performing teams, and support operational excellence across multiple locations.

Why Join Our Team

Opportunity to lead multiple high-growth markets across the Southeast
Executive visibility and strategic leadership exposure
Competitive compensation + performance-based bonus opportunity
Ability to shape sales strategy, coaching culture, and operational performance
Collaborative leadership environment focused on accountability and growth
Career advancement within a rapidly expanding organization
Full benefits package including medical, dental, vision, PTO, and 401(k)

Position Summary

The Regional Sales Manager is responsible for driving revenue growth, gross profit performance, and overall sales execution across HVAC, plumbing, electrical, sewer, replacement, and in-home sales operations throughout the Southeast region.

This role will oversee Sales Managers, Comfort Advisors, Sewer Sales Specialists, and in-home sales teams while partnering closely with Operations, Service, Installation, Call Center, Marketing, and Executive Leadership to improve KPIs, strengthen accountability, optimize sales processes, and create a high-performance culture.

The ideal candidate is a proven multi-location sales leader with strong residential home services experience, a deep understanding of in-home sales, and the ability to coach teams, improve close rates, and scale operational performance across multiple business lines.

What You’ll Do

Sales Leadership & Team Development

Lead, coach, and develop Sales Managers, Comfort Advisors, Sewer Sales Specialists, and sales support teams
Conduct ride-alongs, field coaching, performance reviews, and leadership development sessions
Build accountability and consistency across all regional sales teams
Recruit, hire, onboard, and retain top-performing sales talent
Foster a high-performance culture focused on customer experience, accountability, and results

Revenue Growth & Operational Performance

Drive HVAC, plumbing, sewer, and electrical revenue growth across the Southeast region
Develop and execute regional sales strategies aligned with company growth objectives
Improve replacement sales opportunities, lead conversion, and in-home sales effectiveness
Partner cross-functionally with Operations, Marketing, Service, Installation, Dispatch, and Call Center teams to improve operational efficiency and customer experience
Support sewer replacement, excavation, water line, and financing growth initiatives

KPI & Performance Management

Monitor and improve key sales performance metrics including:

Sales close rate
Average ticket
Revenue per lead
Financing penetration
Lead conversion
Booking percentages
Maintenance-to-replacement conversion
Sewer inspection conversion rates
Gross profit performance
Customer satisfaction metrics

Process Optimization & Reporting

Standardize and improve sales workflows, customer consultation processes, and in-home presentation strategies
Analyze sales performance, market trends, and operational data to identify opportunities for improvement
Utilize CRM systems, dashboards, and reporting tools to drive decision-making and accountability
Partner with leadership on forecasting, budgeting, and strategic growth initiatives

What We’re Looking For

Required Qualifications

5+ years of residential home services sales experience
Strong leadership experience within HVAC, plumbing, electrical, sewer, or in-home sales environments
Proven success leading high-performing sales teams across multiple locations
Experience managing KPIs, revenue growth, profitability, and sales performance
Strong coaching, leadership, and organizational development skills
Experience conducting ride-alongs, field coaching, and performance management
Strong understanding of:
- Residential replacement sales
- Sewer and excavation sales
- Customer financing programs
- In-home sales presentations
- Value-based selling techniques
Excellent communication, analytical, and problem-solving abilities
Proficiency with CRM systems, dashboards, Microsoft Office, and reporting tools
Ability to travel regionally up to 50%

Preferred Qualifications

Multi-location leadership experience within residential home services
Experience with ServiceTitan or similar field service management software
Experience leading HVAC, Plumbing, Electrical, and Sewer sales organizations simultaneously
Bachelor’s degree in Business, Marketing, Management, or related field preferred

Working Conditions

Combination of office and field environments
Frequent ride-alongs, branch visits, in-home sales observations, and leadership meetings
Regional travel throughout TX, NM, and KY required

Benefits

Competitive Base Salary + Performance Bonus
Medical, Dental & Vision Insurance
401(k) with Company Match
Paid Time Off & Holidays
Company-Paid Life & Disability Coverage
Leadership Development & Career Growth Opportunities

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Regional Sales Manager

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