Key Responsibilities
• Manage and maintain the pre-registration database to ensure accurate and organized contact
information.
• Develop, schedule, and execute targeted email marketing campaigns to pre-registered
individuals.
• Segment contact lists based on campaign objectives, demographics, location, and engagement
history.
• Monitor campaign performance, including open rates, click-through rates, responses, and
scheduling conversions.
• Conduct A/B testing on subject lines, messaging, and call-to-action strategies to improve
campaign effectiveness.
• Generate weekly and monthly reports on campaign performance, conversion metrics, and
recommendations for improvement.
• Collaborate with the Scheduling, Marketing, and Operations teams to align campaigns with clinic
availability and organizational priorities.
• Maintain compliance with email marketing best practices, privacy regulations, and company
communication standards.
• Identify opportunities to re-engage inactive leads through automated email workflows and
follow-up campaigns.
• Assist with maintaining the integrity of marketing data and provide insights to improve overall
patient acquisition and scheduling performance.
Qualifications
• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field
(preferred).
• Experience with email marketing platforms and CRM/database management.
• Strong analytical skills with proficiency in Microsoft Excel and reporting tools.
• Excellent written communication and organizational skills.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Experience handling and circumventing spam protection to maximize email deliverability and
campaign performance.
• Experience with healthcare marketing or patient engagement is a plus.
Preferred Skills
• Email marketing automation
• Data analysis and reporting
• CRM/database management
• Microsoft Excel
• Campaign optimization and A/B testing
• Strong communication and project management skills
