Ceva Animal Health is seeking a dynamic and experienced Technical Marketing Manager to join the Companion Animal Veterinary Services team, reporting to the head of US Companion Animal Veterinary Services.
The Technical Marketing Manager serves as the scientific and technical leader for assigned companion animal brands, partnering with Veterinary Services, Marketing, Sales, Strategic Accounts, and Global stakeholders to develop and execute scientifically sound, clinically relevant, and commercially impactful strategies. This role bridges veterinary medicine and marketing by translating complex scientific concepts into compelling educational programs, technical communications, and customer-focused value propositions.
The Technical Marketing Manager provides technical leadership for product strategy, medical education, publication initiatives, key opinion leader engagement, business intelligence, and innovation planning. The successful candidate will leverage deep veterinary expertise and strong communication skills to support internal and external customers while ensuring alignment with global brand strategy and business objectives.
| Responsibilities and Key Duties: |
Technical Leadership and Product Strategy
- Serve as the technical subject matter expert for assigned products and therapeutic areas.
- Collaborate with Veterinary Services, Sales and Marketing teams to establish and communicate key scientific and technical messages.
- Develop and maintain evidence-based product positioning aligned with clinical practice needs and commercial objectives.
- Ensure all scientific and promotional communications are accurate, ethical, compliant, and consistent with Ceva strategy.
- Provide technical leadership and strategic guidance to commercial and cross-functional teams.
- Support product launches, lifecycle management initiatives, and portfolio optimization activities.
- Stay current on industry regulations, veterinary practice trends, and emerging scientific developments.
Medical Education and Technical Communications
- Develop and deliver technical training programs and educational materials for internal and external audiences.
- Create scientific presentations, technical guides, educational content, sales tools, and customer resources.
- Support continuing education initiatives and speaker development programs.
- Present scientific data and technical content at conferences, customer meetings, advisory boards, and industry events.
- Translate complex scientific information into impactful and actionable messaging for diverse audiences.
- Ensure consistent knowledge management and dissemination of technical expertise across the organization.
Strategic Account Support
- Provide technical and scientific expertise in support of corporate and strategic accounts.
- Partner with commercial teams to address customer needs and provide scientific consultation.
- Participate in customer meetings and strategic initiatives to strengthen clinical confidence in Ceva products and solutions.
- Support key account growth through technical education and relationship development.
Key Opinion Leader and Advisory Board Management
- Develop, maintain, and strengthen relationships with key opinion leaders, researchers, specialists, universities, veterinary organizations, and industry influencers.
- Identify and engage emerging and established experts within strategic therapeutic areas.
- Collaborate in the planning and execution of Ceva Advisory Boards and scientific forums.
- Manage KOL engagement activities, sentiment tracking, and relationship development plans.
- Facilitate collaborations involving research, field evaluations, publications, educational programs, and speaking engagements.
Publication and Scientific Affairs Strategy
- Partner with the Director of Veterinary Services to develop and execute publication strategies supporting strategic brands and therapeutic areas.
- Identify opportunities for scientific publications, abstracts, peer-reviewed manuscripts, and conference presentations.
- Collaborate with investigators, authors, and external experts to develop scientific communications.
- Conduct technical reviews and evaluations of scientific literature to support business objectives and educational initiatives.
Business Intelligence
- Conduct scientific and technical surveillance across relevant therapeutic areas.
- Monitor competitor activities, industry developments, veterinary innovation trends, and emerging diseases.
- Evaluate scientific publications and provide accurate technical analyses.
- Gather and communicate market insights to support strategic decision-making and future portfolio development.
- Identify unmet clinical needs and emerging opportunities within the veterinary marketplace.
Innovation and Portfolio Development
- Contribute veterinary expertise to pipeline planning and innovation strategy.
- Collaborate with Innovation & Development, Business Development, Marketing, Veterinary Services, and Global teams to help evaluate new opportunities.
- Identify emerging technologies, therapeutic areas, and product concepts that support future growth.
- Support strategic initiatives designed to strengthen Ceva's leadership position within companion animal health.
Cross-Functional Collaboration
- Collaborate closely with U.S. and Global Marketing, Veterinary Services, Sales, Regulatory Affairs, Strategic Accounts, and Innovation teams.
- Ensure scientific alignment and message consistency across markets and functions.
- Foster collaboration that balances medical integrity with commercial objectives.
- Serve as a trusted technical advisor across the organization.
Core Competencies
- Shape solutions out of complexity.
- Client focus.
- Collaborate with empathy.
- Engage and develop.
- Drive ambition and accountability.
- Influence others.
Technical and Functional Competencies
Scientific Expertise and Knowledge Management
- Ability to design, execute, and evaluate scientific trials and field studies using sound scientific methodology.
- Strong foundation in veterinary medicine, disease management, and animal health product knowledge.
- Ability to interpret scientific evidence and apply findings to clinical, educational, and commercial initiatives.
- Commitment to scientific rigor and evidence-based decision making.
Project Management and Organizational Skills
- Ability to initiate, plan, prioritize, execute, monitor, and complete projects successfully.
- Strong organizational and time-management skills.
- Ability to coordinate multiple projects and stakeholders simultaneously.
- Experience planning and facilitating customer meetings, educational programs, and business initiatives.
Customer Focus and Relationship Management
- Understanding of veterinary customer needs, challenges, and business environments.
- Ability to uncover unmet needs and collaborate with customers to develop meaningful solutions.
- Strong relationship-building skills across both internal and external stakeholders.
Communication and Influence
- Exceptional written and verbal communication skills.
- Ability to effectively communicate scientific information to diverse audiences.
- Strong presentation and facilitation capabilities.
- Ability to influence and align stakeholders through expertise, credibility, and relationship building.
- Ability to support organizational knowledge management and technical capability development.
·Shape solutions out of complexity.
·Client focus
·Collaborate with empathy.
·Engage and develop.
·Drive ambition and accountability.
·Influence others
| Technical / Functional Competencies: |
·Scientific trials and knowledge management: Ability to conduct trials and collect data in a scientific method.
·Scientific approach and expertise: Ability to understand basic scientific diseases knowledge and product knowledge to follow protocols and rationales on field trials.
·Project management and organizational skills: Ability to initiate, plan, prioritize, execute, control and close work. Ability to prepare meetings with customers under supervision. Ability to plan the activities as project team member to ensure success.
·Customer's knowledge & approach: Understanding the customer's current situation, potential challenges. Ability to collaborate with the customers to uncover unknown issues.
·Ability to communicate and convince: Ability to understand, share and support the vision and knowledge with existing partners and internal teams ensuring the delivery of the key messages. Ability to ensure knowledge management in the domain of expertise. Excellent presentation skills.
Required
- Doctor of Veterinary Medicine (DVM/VMD) or equivalent veterinary degree.
- Minimum seven (7) years of clinical veterinary experience.
- Demonstrated expertise in companion animal medicine.
- Exceptional presentation, communication, and relationship-building skills.
- Ability to travel domestically and internationally as required.
- Experience within the animal health, pharmaceutical, or veterinary pharmaceutical industry.
Preferred
- Experience in technical marketing, veterinary services, medical affairs, and/or professional education.
- Experience supporting strategic or corporate veterinary accounts.
- Experience managing KOL relationships, advisory boards, and publication initiatives.
- Experience collaborating within a matrixed, global organization.
- Must possess the ability to sit in an airplane seat or drive a vehicle for up to eight (8) hours per day.
- Ability to travel frequently and participate in customer meetings, conferences, and industry events.
- Candidate must reside within 60 miles of a major international airport.
- Flexible work schedule required to support domestic and international collaboration.
- Domestic and international travel required.
- Estimated travel commitment: 25–35%.
This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties, and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.
*VEVRAA Federal Contractor
**Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.
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