The social media coordinator will work with the Marketing and Communications team to execute a results-driven social media strategy. The coordinator will work with team members to create a positive and consistent voice on multiple platforms, effectively reaching target audiences, including prospective students and their families, current students, faculty and staff, alumni, and prospective donors.
This is a part-time, hourly, position.
Example of Duties:
- Develop, post, and curate engaging content for College’s social media platforms.
- Assist in the creation and editing of written, video, and photo content.
- Attend events and produce live social media content.
- Maintain unified brand voice across different social media channels.
- Collaborate with marketing team to create a social media calendar
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages, inquiries, and comments in a timely and appropriate manner.
- Review analytics and create reports on key metrics.
- Assess and adjust social media content, strategy, and timing to improve metrics and optimize performance.
- Identify and pursue opportunities to share college social media content on community and partner social media sites.
- Assist in the development and management of social media marketing and influencer marketing strategy.
- Identify new and emerging social media platforms and tools; adopting those that will be advantageous to the college.
- Provide strategic and operational support for departmental and College-related social media accounts, ensuring consistent messaging, engagement, and brand alignment.
- Other duties as assigned.
Qualifications:
- Bachelor’s degree in Communications/Media or related (required)
- Minimum of three years of work experience as a Social Media Coordinator or similar position OR equivalent experience
- Expert at targeted communications and advertising campaigns across various media platforms
- Demonstrates deep understanding of SEO/AEO, web traffic metrics and social media best practices
- Excellent interpersonal and communication skills
The completion of a background check will be required for the selected candidate.
Compensation: Compensation is determined by a variety of criteria, including but not limited to, previous relevant experience, education level, and certifications. The hourly pay rate for this position is $25.
Benefits:
- New Jersey Sick Leave: Earn 1 hour of sick leave for every 30 hours worked with a maximum of 40 hours of leave per benefit year. (Eligible to use after successful completion of probationary period.)
- Employee Assistance Program provides free, confidential, limited counseling services, work-life assistance, legal and financial guidance.
- Commuter Benefits: Free parking access is provided on site. An optional Transit Pre-Tax Plan is available which allows employees to use pre-tax dollars to purchase eligible transit expenses.
- NJ Defined Contribution Retirement Program provides eligible members with a tax-sheltered, defined contribution retirement benefit, along with life insurance and long-term disability coverage. (Must meet eligibility requirements.)
