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Vice President Product Marketing

Onclusive • Full-time • New York, New York, United States • 1w ago

This is a full-time role based in the US (hybrid, remote). The role requires working in western Europe (specifically UK & France) time zones.

Overview

Onclusive is a leading global provider of MarTech products for communicators and digital marketers. Our foundations lie in some of the most trusted names in media analytics & marketing intelligence: Kantar Reputation Intelligence with decades of expertise as Europe’s largest media monitoring and measurement service; PRgloo with best-in-class media relations tools; Critical Mention with broadcast monitoring and earned media monitoring across the US; Digimind (now Onclusive Social) with global social listening capabilities. Today, as Onclusive, we bring this collective experience together – modernised, expanded, and advanced – so we can support over 13,000+ customers globally with an integrated suite of solutions.

We are a product-led growth company that seeks to win and retain customers through unique product innovations and services. It is an exciting time to be joining Onclusive as we continue to be at the forefront of leveraging AI, Large Language Models (LLM) and big data analytics on our billions of online content data points to solve challenging marketing and communication problems. Our products and tech stack, products and platforms are an essential catalyst of Onclusive’s success as a strategic partner to companies worldwide

About the Role

The VP of Product Marketing will be a key senior leader in the company. They will drive close alignment of product strategy and execution across technical and commercial functions across the organization. Part of the Innovation (product & technology) function at Onclusive, this hands-on player coach is a key role to drive customer value with rapid innovative product improvements across Onclusive’s product suite using AI capabilities.

Job Description

Product Marketing Strategy: Research and define product growth plans addressing customer workflow gaps, competitive solutions, and TAM expansion opportunities to meet both market demands and growth goals
Go-to-Market (GTM) Strategy: Lead the end-to-end strategy for global product launches and feature releases, ensuring alignment with overall business goals.
Positioning & Messaging: Craft compelling narratives that differentiate SaaS offerings in competitive markets, translating technical features into clear customer benefits.
Sales Enablement: Partner with sales and customer success teams to provide high-impact tools, including pitch decks, battlecards, case studies, and training sessions.
Market Intelligence: Conduct deep research into customer needs, industry trends, and competitor movements to influence the product roadmap.
Product development: Partner with product and technology teams to ensure voice of customers and commercials is used as input in product development
Pricing & Packaging: Define and optimize pricing strategies and product packaging to drive adoption, expansion revenue, and customer retention.
Product Portfolio Messaging: Build differentiated product portfolio messaging partnering with the marketing team ensuring the value proposition resonates with the right audiences.
Partnerships: Define go-to-market strategies and messaging that leverages partnership and alliances including commercial relationships (resellers, referrals), software, and data partners ensuring messaging and resources (case studies, webinars, co-branded collateral).
Team Leadership: Recruit, mentor, and manage a talented team of product marketers.
Innovation Mindset: Develop commercial and customer oriented ideas for growth marketing strategies with an experimental approach to ideate, iterate and launch. Experienced practitioner of using AI in product marketing processes.

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
10+ years of experience in product marketing with deep expertise in B2B SaaS go-to-market strategy, positioning, and messaging
Proven track record of leading and scaling high-performing product marketing teams and a passion for building and developing talent
Experience managing cross-functional or cross-team projects. Proven ability to lead with influence and drive complex projects
Strong partnership skills across product management, marketing, and sales leadership
Mastery in storytelling, positive communication and building a collaborative culture with product, technology, marketing, sales and CS teams

Preferred qualifications:

Experience in Marketing, Marketing Technology, Media, Media Intelligence, Social Listening or Communications industry
Ability to think and execute using Artificial Intelligence (AI) tools including Gen AI.
Experience with CRM and marketing automation tools such as Salesforce, Marketo, and HubSpot
Experience with metrics, analytics, and using data to inform marketing or product strategy.
Experience in developing and executing high quality product branding strategy and creative execution
Experience in developing growth marketing both in-app and off-app.
Excellent communication, problem-solving, analysis, and people-management skills, as well as impeccable business judgment.